Position Summary: The Office of Communications is dedicated to disseminating important news, critical information, and compelling stories about NYCPS to families, students, educators, staff, and all New Yorkers. Using multiple media platforms, the office keeps audiences informed and inspired by developing trusted resources and delivering them in a consistent, approachable, and engaging manner .
The Executive Director of Creative Content is a senior creative and strategic leader responsible for the vision, quality, and impact of NYCPS's video, photography, and social and digital content. This leader sets the creative direction for how the nation's largest school system shows up on platforms where families, students, and educators spend their time, building audience, trust, and positive sentiment through platform-native, human-centered storytelling. The role leads a multidisciplinary team of creative directors, producers, editors, and content strategists. Performs related work.
Reports to: Chief Communications Officer, Office of Communications
Direct Reports: Managing Director of Real Time Scaling Lab, Managing Editor, Director of Creative Media, Director of Digital Media, Director of Outreach and Special Projects, and Senior Director of Instructional Technology and Media
Key Relationships : Regularly collaborates with the central communications team, program teams across the agency, the Office of the Chancellor, Executive Director of Marketing and Branding, Executive Director of Media Relations, Executive Director of Internal Communications, Communications Directors across NYCPS and other agencies, external groups, researchers, schools and Superintendencies, and other internal stakeholders, as applicable.
Responsibilities - Set the creative vision and content strategy for NYCPS across video, photography, and social and digital platforms, translating Chancellor and agency priorities into audience-first storytelling.
- Lead social-first content strategy for TikTok, Instagram, YouTube, LinkedIn, and emerging platforms, including platform-native formats, serialized content, and trend-responsive content tailored to families, students, and educators.
- Oversee flagship and ongoing content, including signature videos, documentary shorts, podcasts, photography, and short-form series that humanize the system and showcase school innovation.
- Identify and develop stories across schools and districts, and cultivate student, educator, and community voices as storytellers.
- Build partnerships with creators, external collaborators, and vendors to extend reach and production capacity.
- Set and uphold creative standards, brand voice, and visual quality in partnership with the ED of Marketing and Branding, so content supports campaign goals and brand guidelines.
- Establish the content planning and intake process, including the editorial calendar and prioritization across campaigns, press, internal communications, and rapid response, in coordination with Media Relations.
- Ensure content meets student privacy, consent and release, accessibility, and language-access standards.
- Modernize production workflows and digital asset management to deliver high-quality assets efficiently.
- Use performance data (reach, engagement, view-through, sentiment) to refine creative decisions, and report results and recommendations to the CCO and senior leadership.
- Lead, develop, and mentor a 15+ person multidisciplinary team of creative leads, producers, editors, and content strategists.
Qualification Requirements: Minimum A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, or public relations may be substituted for up to one (1) year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising. Preferred - 10+ years leading creative content or production in media, entertainment, an agency, a brand or marketing organization, a digital-first publisher, or a large public-sector or nonprofit communications office.
- Demonstrated success building audiences on social platforms, with a portfolio and results to show for it.
- Hands-on understanding of video and photo production from concept through post-production.
- Experience managing large, multidisciplinary creative teams.
- Ability to translate complex or policy-heavy topics into accessible, engaging content.
- Current fluency in platform trends, creator culture, and emerging tools, including responsible use of AI in content workflows.
- Comfort using analytics to guide creative decisions, replacing "strong understanding of data analytics."
- A commitment to improving public education and ensuring all students have access to a high-quality school.
- A commitment to equity in communications, so that all families have equal access to information and communications tools.
- A can-do attitude, willingness to work as a team and a good sense of humor.
- Familiarity with education or the public sector is a plus, not a requirement.
Salary : $190,000 - $196,000
(Internal candidates who are selected for this position and who currently hold comparable or less senior positions within the DOE will not earn less than their current salary.)
Please include a resume and cover letter with your application. NOTE: The filling of all positions is subject to budget availability and/or grant funding. * New York City Residency is NOT Required * We encourage all applicants from the New York City tri-state area to apply. 
