Executive Director, Brand Lead U.S. NF1-PN Marketing

Your Role:

The Executive Director, U.S. Brand Lead of NF1-PN Marketingis a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of GOMEKLI. This individual is accountable developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture

This individual is required to have a deep understanding of the NF1-PN market as well as key attributes of GOMEKLI to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Rare Tumor Marketing and will have direct reports, including a regional marketing team, as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Location Classification - Hybrid:

This role will be required to work onsite 3 days a week or more as business needs require #LI-Hybrid

Essential Duties and Responsibilities:

• Lead, mentor, develop and retain the brand team and a regional marketing team, including regular feedback and annual reviews, fostering a collaborative and high-performance culture
• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives; Provide thought leadership for market and therapeutic area understanding across all the levels of organization
• Own brand positioning, branding, campaign, and core messaging across all audiences
• Lead cross-functional team to successfully develop and execute an annual integrated product plan, including direct alignment to forecast achievement, robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan with key stakeholders that drives differentiated and compelling value to market segments
• Develop and execute HCP and patient tactical plans through high-quality, high impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
• Align with Regional Marketing on the KTL engagement and peer-to-peer education strategy; Ensure appropriate channel mix and content strategy
• Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and .com websites using a data/insights driven approach
• Collaborate with Market Research, Sales, Regional Marketing and Medical Affairs to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
• Oversee the planning and execution of GOMEKLI commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the GOMEKLI marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
• Effectively contribute to short and long-term brand forecasting
• Work with Marketing Operations to ensure effective management of GOMEKLI resources in the fulfillment portal
• Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed
• Lead team in liaising with training to develop and present brand strategic onboarding deck at all training classes
• Collaborate cross-functionally with internal teams including Global Marketing, Global Strategic Insights, Sales Operations, Sales, REginoal Marketing, Finance, Medical Affairs, and Market Access to advance GOMEKLI
• Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the SpringWorks portfolio
• Oversee and support promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messages
• Manage agency partner relationships, maintaining a focus on marketing excellence and flawless, on-time execution of key tactics and deliverables
• Develop and align on KTL quarterly key insights questions with Regional Marketing team
• Develop and maintain strong relations with key thought leaders
• Lead development of leadership updates, dept trainings and POA/NSM slide deck development and general brand direction; Lead development of monthly US reporting
• Conduct regular field rides
• Ability to independently and proactively identify strategic opportunities, build plans and execute against them
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure compliant execution of all marketing strategies, materials, and tactics

Role Requirements:

• Education:
  • Bachelor's degree (business or related disciplines)
  • MBA or other advanced degree preferred
• 12+ years of pharmaceutical and/or biotechnology commercial experience
• 5+ years people leadership experience
• S. rare disease, neurology and/or oncology experience preferred, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
• Proficient in digital marketing and media tactics directed towards HCPs and patients
• Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams
• Strong analytical, problem solving, and strategic thinking skills
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients

Required Skills:

Technical:

• Microsoft Office
• Veeva PromoMats
• Brand planning
• Launch and tactical planning

Leadership:

• Results-oriented, exhibits leadership skills, and ability to influence without authority
• Track record of strong cross functional collaboration

Communication:

• Clear and inspiring communicator able to engage, influence and navigate cross-functional stakeholders
• Track record of high-energy, impactful presentations

Other:

• High ethical standards and personal integrity
• Team player and strong track record of collaboration, particularly across Marketing and Sales teams
• Strong sense of urgency and ability to organize, prioritize, activate and execute

Compensation and Benefits:The expected salary range for this position is $243,000 - $373,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.