Agency:Omnicom Media
Job Function:Data and Analytics
Job Subfunction: Data Strategy and Governance
Job Description:Position SummaryThe Audience & Data Strategy team advances the agency's audience-first capabilities by connecting proprietary data, analytics, and technology to drive smarter marketing decisions and stronger business outcomes.
The Executive Director, Audience & Data Strategy serves as the strategic lead for audience, data, and addressable marketing solutions across a client portfolio. Embedded within client teams, this leader develops innovative audience strategies that transform data and consumer insights into actionable marketing solutions. As a trusted advisor to senior client and agency stakeholders, they leverage data-driven storytelling, strategic consultation, and audience expertise to solve business challenges, accelerate growth, and improve marketing effectiveness.
Leading a team of approximately five professionals, the Executive Director fosters a high-performing culture through coaching, mentorship, and talent development. The role also plays a critical part in advancing the agency's audience-centric approach, driving cross-functional collaboration, supporting new business initiatives, and shaping thought leadership across the organization.
Audience Strategy & Innovation- Lead audience strategies and addressable frameworks aligned to client business objectives, brand priorities, and growth opportunities.
- Drive innovation in audience segmentation, consumer insights, targeting, and activation through the application of data, technology, and emerging industry trends.
- Translate complex data and audience insights into clear recommendations that inform business and marketing decisions.
- Develop and evolve audience frameworks, playbooks, and best practices that enable audience-first planning and activation.
- Contribute to the development of new audience, data, and marketing solutions that advance agency capabilities.
Data Strategy & Activation- Lead the integration and application of first-party, syndicated, retail media, and platform data within Omni to inform audience strategy and activation.
- Drive data-enabled approaches to audience development, personalization, omnichannel activation, measurement, and optimization.
- Guide identity and data connectivity strategies, leveraging identity resolution and privacy-safe data collaboration solutions to improve audience activation, measurement, and addressability.
- Identify opportunities to leverage AI and automation to enhance audience discovery, segmentation, and performance.
Team Leadership & Development- Lead, mentor, and develop a high-performing team, fostering a culture of collaboration, innovation, and continuous learning.
- Strengthen strategic, analytical, and client leadership capabilities through coaching and professional development.
- Establish best practices and quality standards to ensure excellence and consistency across all audience and data deliverables.
Client Leadership & Partnership- Serve as a trusted advisor to senior client stakeholders, shaping audience, data, and marketing strategies that drive growth.
- Partner with strategy, planning, activation, analytics, and technology teams to embed audience insights throughout the marketing process.
- Deliver compelling presentations, strategic recommendations, and thought leadership to clients and internal stakeholders.
- Lead discussions on emerging topics, including data strategy, privacy, measurement, platform innovation, and changing consumer behavior.
- Define success metrics and KPIs, partnering with analytics teams to evaluate performance, optimize strategies, and communicate business impact.
Required Skills & Experience- Proven success developing audience-first, data-driven marketing strategies that deliver measurable business results.
- Deep expertise in audience segmentation, consumer insights, addressable marketing, and omnichannel activation.
- Experience with CDPs, DMPs, identity solutions, and marketing technology platforms.
- Strong understanding of first-party data strategy, audience measurement, and privacy-conscious activation.
- Deep understanding of identity resolution, audience onboarding, and data collaboration environments, including experience with platforms and partners such as Acxiom, Epsilon, and clean room technologies.
- Experience applying AI and automation to improve audience strategy, analysis, and execution.
- Exceptional communication, storytelling, and presentation skills, with the ability to translate complex data into actionable business recommendations for executive audiences.
- Proven ability to lead, develop, and inspire high-performing teams.
- Strong relationship management and stakeholder influence skills.
- Demonstrated success collaborating across strategy, planning, analytics, activation, and technology disciplines.
Desired Skills & Experience- 8+ years of experience in audience strategy, data and analytics, media strategy, marketing strategy, or related disciplines within agency, consulting, or client-side environments.
- Experience supporting large CPG, retail, or other consumer-focused brands.
- Advanced expertise in audience development, segmentation, consumer behavior, and measurement.
- Familiarity with Omni or comparable audience, data, and analytics platforms.
- Experience leveraging first-party, syndicated, retail media, and platform data to drive marketing strategy and activation.
- Strong understanding of the evolving media, data, identity, and measurement ecosystem.
- Experience developing executive-level thought leadership, strategic POVs, and client-facing recommendations.
$200,000 - $250,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
