The Opportunity
We're looking for a highly motivated Events Marketing Manager to own B2B events for Nexus Black. From the first "should we even be at this event?" question through to the post-event pipeline report. You'll identify the right events for our audience, run them end-to-end, and hold every event accountable to hard numbers: pipeline influenced, leads generated, cost per meeting, and revenue contribution. This isn't logistics for its own sake, it's demand generation, delivered live.
Key Responsibilities
Event Strategy & Selection
• Build and maintain a rolling calendar of the right events for Nexus Black - flagship industry conferences, regional field days, executive roundtables, and co-marketing events with IFS - prioritized against pipeline gaps, regional targets, and industry focus areas (energy, utilities, aerospace, manufacturing).
• Evaluate event opportunities against clear go/no-go criteria: audience fit, expected pipeline value, cost, and competing priorities - and be willing to say no to events that don't earn their place.
• Translate NxB's product launches, customer proof points, and market narrative into event concepts across Resolve (field service and maintenance), Comply (compliance), and Flow (manufacturing).
Event Project Management & Execution
• Own end-to-end event management: concepting, budgeting, logistics, staffing, and on-site execution for both NxB-led and co-branded IFS events.
• Maintain event trackers giving leadership visibility into timelines, dependencies, budgets, and next steps across every live event.
• Manage relationships with venues, event organizers, vendors, and sponsorship contacts to ensure seamless delivery, on time and on budget.
• Serve as the on-site point of contact for logistics, registration, speaker coordination, and attendee experience.
• Work closely with agencies and designers to create brand experiences (conference booths, roadshows, virtual events, and more) that stand out and convert AI-First Marketing Infrastructure
• Partner with the Head of Marketing to bring AI-first ways of working into event marketing - using AI tools as the default, not an add-on.
• Become proficient in Claude Cowork for multi-step event workflows: briefing documents, run-of-show planning, post-event synthesis, and recurring reporting - compressing work that used to take days into a single working session.
• Use Claude Design for rapid production of event assets - invites, signage, one-pagers, badge and booth concepts - to supplement agency output and speed up turnaround.
• Help evaluate new AI capabilities as they ship and advise how event workflows should connect to our broader HubSpot/CRM ecosystem.
Event Marketing & Communications
• Develop pre-event, during-event, and post-event communication plans (email, landing pages, social) that drive awareness, registration, and attendance.
• Work with design and content teams - and Product Marketing - to turn positioning and customer proof points into event collateral: invites, booth messaging, follow-up nurture, and sales leave-behinds.
• Ensure brand consistency and quality across every event touchpoint, and that Nexus Black is represented as IFS's strategic, differentiated industrial AI capability.
Cross-Functional Collaboration
• Partner with Sales, BDRs, and solution teams so customer-facing teams walk into every event equipped with the right assets - from ABM plays to demo scripts to leave-behinds.
• Align with central IFS demand, digital, and regional marketing teams so NxB events plug into the broader company calendar rather than compete with it.
• Monitor execution across every workstream, remove blockers, and keep cross-functional stakeholders informed and on schedule.
Measurement & Optimization
• Define and track KPIs for every event - registrations, attendance, cost per lead, cost per meeting, pipeline generated, and marketing-influenced revenue - and report results to leadership after every event.
• Operate directly within HubSpot for event campaign setup, attribution, and reporting.
• Run structured post-event debriefs, capture what worked and what didn't, and feed those learnings into the next event on the calendar.
• Prepare event overview decks and ROI summaries for leadership review.
Budget & Vendor Management
• Own the events budget: tracking spend against plan, managing vendor invoicing, and ensuring financial accuracy and compliance across every event.
Qualifications
• Proven success running B2B events, ideally within an enterprise software or technology organization.
• Excellent project management skills - organized, structured, and deadline-driven, with the ability to manage multiple events and priorities at once.
• Detail-oriented and logical, able to manage complex event workflows with precision under pressure.
• Comfortable navigating a matrix organization to secure the direction and support required from central and regional teams.
• Strong written and verbal communicator with a business-level command of English (plus the appropriate local language for the market this role is based in).
• Skilled relationship builder with polish, tact, and a sense of humor; a team player who can influence internal and external stakeholders alike.
• Flexible, adaptable, and resourceful in a fast-paced, evolving environment.
• Genuine curiosity about AI tools and how they can reshape marketing operations - you don't need to be technical, but you should want to be an early adopter.
