3-6+ years in field marketing or event operations, preferably in B2B SaaS or public sector tech
Proven experience planning and executing diverse events, from large trade shows to executive dinners
Ownership mindset with a proactive approach in fast-paced environments
Exceptional project management skills with attention to detail
Strong ability to align cross-functional teams and prepare executive spokespeople
Willingness to travel 30-40% for on-site event execution
Responsibilities
Lead strategy and execution of field marketing aligned with revenue and expansion goals
Evaluate and secure Obvio's presence at key government and industry events
Conceptualize and launch proprietary events like executive dinners and community activations
Manage all aspects of event production, including site selection and vendor management
Collaborate with Sales and Government Relations for pre-event outreach and lead routing
Establish event KPIs and deliver performance reports to leadership
Create scalable field playbooks to support rapid growth across markets
Benefits
Opportunity to contribute to road safety and community well-being
Work in a fast-moving startup with significant ownership
Competitive compensation package and early-stage equity
Full Job Description
About the Role
We are seeking a high-agency, hands-on Events & Field Marketing Manager to build and lead our field presence from the ground up. In this role, you will own how Obvio shows up in the physical world: from public safety trade shows and municipal conferences to intimate roundtables with local officials, police chiefs, city planners, and enterprise partners.
You will bridge offline experiences with sales pipeline, brand building, and community engagement. You will evaluate where Obvio invests, design high-impact activations that stand out, negotiate contracts, and oversee end-to-end technical and physical execution on-site.
What You'll Do
Lead the strategy, planning, and execution of Obvio's field marketing calendar, directly aligning event strategy with GTM revenue targets and geographical expansion goals.
Evaluate, prioritize, and secure Obvio's presence at major government expos, public safety summits, traffic safety conferences, and industry trade shows.
Conceptualize and launch proprietary Obvio events, including executive dinners, regional roundtables, live hardware demos, and community launch activations.
Own end-to-end event production: site selection, booth design, vendor management, hardware demo setups, staffing, travel logistics, and budget allocation.
Partner with Sales and Government Relations on target account strategy, pre-event outreach, on-site meeting schedules, and post-event lead routing.
Collaborate cross-functionally to create event-specific toolkits, localized marketing collateral, and interactive hardware demonstrations.
Establish event KPIs, track lead attribution and deliver clear post-event performance reporting to GTM leadership.
Build repeatable, scalable field playbooks to support rapid company growth across new markets.
Identify and secure high-impact speaking opportunities, panels, and media engagements for company executives, building credibility and positioning the company as a recognized authority in the market.
Plan and coordinate truck-based roadshows showcasing our mobile hardware, managing logistics, routing, venue partnerships, and on-site execution to deliver memorable hands-on experiences for customers and prospects.
Organize recurring internal events that bring key company leaders together, fostering alignment, collaboration, and connection across teams and functions.
What We're Looking For
3-6+ years of experience in field marketing, event operations, or experiential marketing, ideally within B2B SaaS, AI, smart cities, physical hardware, or public sector technology.
Proven track record of independently planning and executing multi-format events, ranging from multi-thousand-person trade shows to intimate C-level executive dinners.
High agency, an ownership mindset, and a bias toward action in fast-paced, high-growth startup environments.
Exceptional project management skills with meticulous attention to detail across multiple concurrent workstreams.
Strong cross-functional alignment skills, with experience preparing executive spokespeople and driving post-event sales follow-through.
Willingness to travel regularly (up to 30-40%) to direct on-site setup and execution.
Bonus Points
Direct experience working with municipal governments, public safety agencies, law enforcement, or transportation departments.
Hands-on experience coordinating physical hardware or complex technical product demos in field/outdoor settings.
Proficiency with modern GTM and event platforms
Why Obvio
Your work will help save lives and improve road safety
Series A of $54M
Fast-moving startup environment with meaningful ownership
