4-5 years in B2B marketing, ideally within SaaS or technology sectors
Hands-on experience with event production or management
Strong organizational skills for multitasking
Excellent written and verbal communication abilities
Comfortable working cross-functionally in a fast-paced setting
Familiarity with marketing automation and CRM tools is a plus
Responsibilities
Plan and execute regional field marketing programs
Align field initiatives with sales and partner goals
Manage all aspects of event execution from planning to follow-up
Deliver integrated marketing campaigns for maximum reach
Identify customers for advocacy and engagement opportunities
Analyze program performance to inform future strategies
Cultivate relationships with stakeholders and vendors
Benefits
Global collaboration with teams across multiple regions
Competitive salary and comprehensive benefits
Impactful role in shaping AI use for legal professionals
Collaborative Union Square office with daily lunch provided
Extensive medical, dental, and vision coverage options
Generous parental leave and family support programs
401(K) with company match and unlimited PTO
Full Job Description
The Role
We're looking for a Events &Field Marketing Manager or Senior Events & Field Marketing Manager to join our team in San Francisco and lead the execution of high-impact marketing programs across North America. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including event sponsorships, owned brand experiences, and integrated campaigns.
You'll report to the Marketing Director, North America and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You'll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts and nurture customer relationships.
What You'll Do
Plan and execute regional field marketing programs, including industry events, sponsorships, and Legora-hosted experiences for our customer community.
Partner closely with sales and partner teams to align field programs with pipeline goals, account priorities, and revenue outcomes.
Own event execution end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up.
Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels.
Identify and activate Legora customers for speaking engagements, case studies, and local advocacy opportunities.
Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning.
Build and maintain strong relationships with cross-functional stakeholders, external vendors, and agency partners.
Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Legora's brand at every touchpoint.
What You Bring
4+ years of experience in B2B marketing, preferably in SaaS or technology sectors, or in events production or events management.
Hands-on experience supporting events, sponsorships, or regional campaigns.
Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Comfortable collaborating across functions and regions in a fast-paced environment.
Experience with marketing automation (e.g., Pardot, Customer.io) and CRM tools (e.g., Salesforce) is a plus.
What's In It For You
Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
Competitive package: Comprehensive salary, benefits, and tools for success.
Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision
Multiple medical plan options through Aetna and Kaiser Permanente
HSA or Healthcare FSA (based on plan selection)
Dental plans via MetLife
Vision plans via Vision Care
Family Support
Generous parental leave
Free access to Maven Clinic
Dependent Care FSA
Free One Medical membership for employees and dependents
Additional Perks
Pre-tax commuter benefits
Life Insurance + STD/LTD
401(K) with generous company match
Unlimited PTO
Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more
