About the Position:We are seeking an Events Director to own the vision, strategy, and end-to-end success of an Arctic Wolf-led flagship industry event. This signature experience will bring together customers, prospects, partners, cybersecurity practitioners, industry experts, and business leaders to advance the conversation around ending cyber risk, deepen relationships, and strengthen Arctic Wolf’s position in the market.
The Events Director will serve as the event’s business owner, shaping a distinctive event brand, compelling agenda, exceptional attendee experience, and scalable operating model. This role is accountable for event strategy, audience development, financial planning, executive alignment, production excellence, measurable business outcomes and event logistics/execution.
You will lead a cross-functional planning model spanning executive leadership, corporate and demand marketing, product and technical marketing, sales, customer and partner teams, communications, finance, creative marketing, and external agencies. You will turn a bold event vision into a repeatable, high-impact industry platform.
Responsibilities
Event Strategy & Ownership
- Define the multi-year vision, positioning, strategic objectives, growth plan, and success measures for Arctic Wolf’s flagship industry event.
- Own the end-to-end event business plan, including budget, forecast, investment priorities, commercial opportunities, risk management, and post-event performance.
- Develop a differentiated event identity and attendee value proposition that reflects Arctic Wolf’s mission, thought leadership, and market priorities.
- Build the governance structure, decision-making cadence, milestones, and accountability model necessary to deliver a complex, high-visibility event. Event Marketing & Promotion.
- Partner with executive leadership and product, technical, and corporate marketing teams to develop an engaging agenda, content tracks, and event narrative and deliver a seamless event production.
Audience Growth, Experience & Engagement
- Own the attendee strategy across customers, prospects, partners, and relevant cybersecurity communities.
- Collaborate with demand generation, digital marketing, communications, sales, and customer teams to drive registration, attendance, engagement, and retention.
- Guide the complete attendee journey; from invitation and registration through onsite programming, networking, and post-event follow-up.
- Design an inclusive, distinctive, high-quality experience that strengthens relationships and encourages repeat participation.
Event Sponsorship Strategy
- Develop the event’s sponsorship and partner participation strategy across both channel and alliance partners; including value propositions, engagement opportunities, and commercial packages where appropriate.
- Collaborate with channel and alliance leaders to create meaningful partner experiences aligned to ecosystem priorities.
- Build relationships with external industry organizations, speakers, agencies, and strategic collaborators that elevate the event’s credibility and reach.
Reporting & Budget Management
- Establish an executive scorecard spanning registration and attendance, audience mix, engagement, satisfaction, partner value, influenced pipeline, and return on investment.
- Partner with revenue operations and sales to define attribution, post-event follow-up, and reporting processes.
- Deliver executive-level post-event analysis, audience insights, and recommendations that inform future investment and event growth.
- Manage event budget and reporting throughout the entire program.
Cross-Functional Collaboration
- Partner with product marketing, sales teams, and leadership to align event strategy with company goals and develop omni-channel campaigns.
- Work with creative teams to develop high-impact visuals and experiences.
- Monitor industry trends, competitor presence, and new opportunities for strategic events.
Who You Are
- You are a proactive, resourceful marketer who thrives in dynamic, fast-paced environments.
- You take pride in creating memorable event experiences that support brand and revenue goals.
- You are a strategic leader who thrives on building something from the ground up, bringing both vision and a hands-on mindset to turn ambitious ideas into reality.
- You enjoy managing multiple projects at once and staying highly organized under pressure.
- You build strong relationships with internal teams, vendors, and event partners.
- You approach logistical and creative challenges with a problem-solving mindset.
- You balance big-picture strategy with meticulous attention to detail.
- You are energized by both cross-functional collaboration and independent ownership of projects.
- You embrace the pace of tradeshow and event cycles and adapt quickly as plans change.
Minimum Qualifications
- 10+ years of progressive experience in B2B events, experiential marketing, conference production, or integrated marketing, including significant ownership of large-scale events.
- Demonstrated experience leading a company-hosted flagship conference, customer summit, or major industry event, with responsibility for strategy, execution, and results.
- Experience owning substantial event budgets, forecasts, vendor negotiations, and complex cross-functional programs.
- Proven ability to influence senior executives, manage agencies and partners, and lead teams or matrixed workstreams.
- Strong understanding of audience acquisition, event marketing, attendee engagement, and event-related business measurement.
- Excellent executive communication, presentation, negotiation, and decision-making skills.
- Ability to travel as required for planning, partner meetings, and event delivery as well as to support other team events including Sales Kick Off, Trade Shows, and President’s Club.
- Familiarity with marketing automation, registration platforms, event technology, and performance analytics such as Salesforce, Rainfocus, Cvent, Tableau, Marketo, and Stripe.
Preferred Qualifications
- Experience in cybersecurity, enterprise software, technology, or another complex B2B industry.
- Experience launching, repositioning, or scaling an owned event into a recognized industry destination.
- Background in sponsorship strategy, partner ecosystems, and executive or customer community programming.
On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
BenefitsAll wolves receive compelling compensation and benefits packages, including:
- Equity for all employees
- Flexible time off and paid volunteer days
- 401(k) contribution and matching
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Base SalaryThe base salary range for this job family is 148,000 to 240,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.
