ResponsibilitiesOn a day-to-day basis, you will:- Plan and execute event strategy
- Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
- Own end-to-end execution of trade shows, conferences, hosted events, and webinars
Drive demand generation through events- Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
- Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
Create memorable customer and prospect experiences- Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
- Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions
Manage event logistics and operations- Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
- Manage event budgets, timelines, and deliverables
Amplify events through digital and social channels- Partner with social and digital marketing teams to plan promotion before, during, and after events
- Maximize reach, engagement, and attendance through digital channels
Collaborate cross-functionally- Partner with product marketing, technical experts, regional marketing teams, and external partners
- Ensure alignment between event experiences and product priorities
Measure and optimize performance- Track event KPIs including attendance, engagement, pipeline contribution, and ROI
- Use insights and data to continuously improve event strategy and execution
QualificationsMost important: You understand how events drive business impact
- You bring strong experience in event marketing and demand generation, preferably in B2B technology
- You are a highly organized project manager who can manage multiple complex events simultaneously
- You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
- You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
- You have a collaborative mindset, working effectively across sales, product, and marketing teams
- You are data-driven, with the ability to measure performance and optimize ROI
- You are a self-starter, comfortable operating in a fast-paced, global environment
Nice to have:
- Experience in networking, cloud, security, or AI infrastructure markets
- Familiarity with service providers, enterprise IT, or data center ecosystems
Education and experience:
- Bachelor's degree in marketing, business, or a related field preferred
- 5-7 years of experience in event marketing, field marketing, or demand generation roles
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The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.California Pay range: MIN $122,000.00 - MAX $223,000.00Colorado pay range: MIN $113,000.00 - MAX $188,000.00District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00Hawaii pay range: MIN $113,000.00 - MAX $188,000.00Illinois pay range: MIN $113,000.00 - MAX $188,000.00Maryland pay range: MIN $122,000.00 - MAX $203,000.00Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00Minnesota pay range: MIN $113,000.00 - MAX $188,000.00New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00New York pay range: MIN $133,000.00 - MAX $223,000.00Vermont pay range: MIN $113,000.00 - MAX $188,000.00Washington state pay range: MIN $122,000.00 - MAX $203,000.00Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight's Variable Pay Bonus Program
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
