THE ROLE
The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.
As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. The role will require weekly travel amongst assigned venue locations.
WHAT YOU WILL DO
Own Your Book of Business
- Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
- Build and expand client relationships by identifying upsell opportunities and driving repeat business
- Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
- Maximize lifetime value across venues by growing and retaining your top accounts
Execute with Precision
- Facilitate BEO meetings across venues to ensure accurate event details and seamless execution
- Ensure event readiness by managing packets, payments, and key operational details
- Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
- Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
Lead & Develop the Admin Team
- Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management
- Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency
- Create clarity around expectations and invest in your team's growth and development
Stay Aligned with Sales Leadership
- Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings
- Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
- Bring solutions-first thinking to every conversation and escalation
CORE COMPETENCIES FOR SUCCESS
Drives Results | Consistently achieving results, even under tough circumstances.
- Drives the sales team to achieve revenue targets across all venues in the market
- Drives a record of accomplishment of success through consistent pipeline management, conversion, and account growth
- Fosters a sense of urgency in the team for reaching goals and meeting revenue deadlines
- Leads others to persist and maintain sales performance standards even during high-volume periods
Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Develops sales admins through regular coaching, performance management, and workflow optimization
- Communicates clear goals, roles, and expectations to the team across all assigned venues
- Ensures the team has the right skills and leverages individual strengths to drive sales efficiency
- Rewards team efforts and create a culture of accountability, ownership, and continuous improvement
Customer Focus | Building strong customer relationships and delivering customer-centric solutions.
- Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-up
- Gathers customer satisfaction input on behalf of the team and uses it to drive continuous improvement
- Addresses gaps in the team's ability to meet emerging client needs across the market
- Aligns business processes and event execution with the needs of clients across venues
Ensures Accountability | Holding self and others accountable to meet commitments.
- Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emerge
- Holds the team accountable for pipeline accuracy, BEO execution, and sales process consistency
- Monitors metrics and milestones to chart progress and redirects effort when results start to lag
- Designs feedback processes into the work, so the team continuously learns and improves
Strategic Direction | Translate and shape market strategy into executable plans across venues
- Interprets ASD direction into clear priorities for venues and admins
- Understands funnel dynamics and identifies opportunities to improve conversion, optimize revenue, and drive business growth
- Identifies performance patterns across venues and adjusts approach within guardrails
- Ensures consistency of approach across venues (pipeline, execution, standards)
- Provides feedback upward and downward to refine market strategy
QUALIFICATIONS
- 5+ years of progressive sales experience, including leadership of direct reports
- Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
- Proven success in high-volume events or hospitality sales environments
- Progressive, relevant experience within the hospitality industry preferred
- Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
- Must be 21 years of age or older as required by state or local law
PHYSICAL REQUIREMENTS
- Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
- Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
- Ability to travel amongst assigned venue locations weekly
- Ability to occasionally lift, carry, and/or move up to 25 pounds
- Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
- Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
- Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence
Sounds like a fit? We cannot wait to meet with you!
BENEFITS
Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform - and that's just for starters for those who qualify. View team member benefits here.
