Bachelor's degree in marketing or equivalent experience; graduate degree preferred.
7+ years in B2B event content development or marketing, ideally in information services or technology.
5+ years of leadership experience managing teams.
Proven success in B2B marketing with a grasp of digital and traditional channels.
Experience across multiple marketing channels including email, online, events, and social media.
Proficient in MarTech tools for reporting and data analysis.
Experience managing budgets effectively.
Willingness to travel up to 10%.
Responsibilities
Develop and manage a strategic virtual event calendar aligned with business goals.
Partner with Demand Generation to execute digital campaigns and audience engagement initiatives.
Coordinate with content and demand generation teams to enhance content quality and lead generation.
Oversee virtual event production, ensuring seamless execution of all components.
Track, analyze, and report on virtual event performance to optimize effectiveness and ROI.
Manage content strategy for both virtual and in-person events, including speaker selection.
Collaborate with Go to Market teams to engage sales and facilitate post-event follow-ups.
Develop strategies to maximize registration, attendance, and engagement before and after events.
Implement best practices to deliver exceptional results in virtual event execution.
Benefits
Collaborative work environment with cross-functional teams.
Opportunity to lead and innovate in virtual event strategy.
Access to advanced MarTech tools for data-driven decision-making.
Professional development opportunities in marketing and event management.
Full Job Description
You will plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration. Collaborating with product marketing, sales and go to market teams you will align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution.
You are responsible for understanding business objectives and changing market and competitive conditions to establish virtual event program objectives are met and within budget then report back to the business stakeholders on the success of the campaigns/programs.
What you will do:
Develop and manage a strategic virtual event calendar, ensuring alignment with business goals and resource allocation.
Partner with the Demand Generation team to execute digital campaigns, lead nurturing, and audience engagement initiatives.
Coordinate with the content/news and the demand generation teams to enhance the volume and the quality of our content, MCLs and MQLs from virtual experiences.
Oversee virtual event production, ensuring seamless execution of technical, logistical, and operational components to drive successful outcomes
Track, analyze, and report on virtual event performance by adjusting strategy and tactics to optimize effectiveness and ROI.
Manage content strategy manager for both virtual and in-person events, including speaker selection and program development.
Work with Go to Market to ensure the collaboration, engagement and support of the sales team to secure the right audience and facilitate post-event follow-ups.
Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
Implement industry-leading best practices, push the envelope on what's possible, and deliver above-average results in virtual event execution.
Work closely with subject matter experts and business to lead and plan webinar content and strategy.
You need to have:
Bachelor's degree in marketing, or equivalent experience; graduate degree a plus.
7+ years of experience in B2B event content development or marketing, preferably in information services or technology.
5+ years of people leadership experience.
Success in B2B marketing with knowledge of digital and traditional marketing channels.
Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.
Proficient in using various MarTech tools for reporting, data analysis, and data-driven decision-making
Budget management experience.
Ability for 10% travel.
Compensation Range: $135,000.00-$170,000.00
Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.
