Event Field Marketing Manager

Ivo

• $95K — $115K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of experience in events marketing, field marketing, or related B2B marketing role, preferably in tech or SaaS
  • Proven track record managing logistics and execution of trade shows and large-scale customer events
  • Strong project management skills, able to handle multiple events and deadlines
  • Excellent written and verbal communication skills for engaging with diverse stakeholders
  • Data-driven, comfortable using insights to measure event impact
  • Familiarity with marketing and design tools (HubSpot, Salesforce, Canva, Figma) preferred
  • Willingness to travel as needed
  • Bonus for experience with Fortune 500 clients or in high-growth startups

Responsibilities

  • Own end-to-end execution of selected events, including trade shows and partner activations
  • Lead pre-event marketing campaigns and attendee engagement strategies
  • Manage vendor relationships, budgets, and on-site logistics
  • Collaborate cross-functionally with marketing, design, sales, and customer success
  • Drive post-event follow-up and performance analysis to evaluate ROI
  • Capture and produce event content and insights for brand amplification
  • Mentor junior team members to support the growth of the events function

Benefits

  • Comprehensive medical, dental, and vision plans
  • Access to a company-sponsored 401(k) program
  • Relocation assistance and visa support for applicable hires
  • Commuter benefits for easier travel to and from the office
  • Unlimited PTO for work-life balance
  • Vibrant office environment with catered lunch, snacks, gym access, and dog-friendly policy
Full Job Description
The Opportunity

Ivo is rapidly expanding across global markets, and our field marketing program is a major driver of that growth - attracting top Fortune 500 companies through targeted account-based programs, national and international conferences, and invite-only executive experiences.

We're looking for an experienced, results-driven Field Marketing Manager to help scale our regional and account-based marketing efforts. Reporting to the Events Marketing Manager, you'll own field programs - from trade shows and executive dinners to targeted account-based campaigns - that turn priority prospects and customers into pipeline and revenue.

This is a high-impact role for someone who thrives in a fast-paced environment, can independently manage complex, multi-format programs, and wants their work to directly influence pipeline, brand, and customer relationships at one of the fastest-growing companies in AI.

What You'll Do
  • Own end-to-end execution of field programs - trade shows, conferences, executive dinners, roundtables, and partner activations - each tied to a defined target account list and pipeline goal
  • Partner closely with Sales (AEs, SDRs, and sales leadership) to build target account lists, prioritize outreach waves, and convert engagement into qualified pipeline and closed revenue
  • Design and run pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-through
  • Manage vendor relationships, budgets, shipping, booth design and setup, and on-site logistics
  • Lead pre-event marketing campaigns, attendee engagement strategies, and brand promotion across digital and social channels
  • Track and report on program performance and pipeline impact, using data to refine account targeting, format mix, and regional strategy
  • Capture and produce content, photos, and insights from events to amplify Ivo's brand across channels
  • Build scalable, repeatable playbooks for field programs that can flex across segments and regions as Ivo's calendar grows


What You'll Bring
  • 3-5 years of experience in field marketing, events marketing, or a related B2B marketing function - ideally in tech or SaaS
  • Proven track record independently managing the logistics and execution of trade shows, conferences, executive dinners, or other field programs
  • Experience building or supporting account-based marketing programs, ideally using intent data or account-prioritization frameworks
  • Strong project management skills with the ability to juggle multiple programs and competing deadlines without dropping detail
  • Excellent written and verbal communication skills; comfortable engaging with vendors, executives, sales teams, and customers alike
  • Data-driven mindset - comfortable measuring pipeline impact and using insights to refine strategy
  • Experience with marketing tools (e.g. HubSpot), CRM systems (Salesforce), and design tools (Canva, Figma) preferred
  • Willingness to travel as needed
  • Bonus: experience working with Fortune 500 clients, running ABM programs, or operating in a high-growth


Ivo might be a good fit for you if you:
  • Would describe yourself as being relentlessly resourceful.
  • You have a strong internal sense of urgency. You have a bias towards doing things today, rather than tomorrow.
  • Experience working in a startup environment is preferred but not required.
  • Are excited about the adventure of building a company!


What We Offer
  • Competitive Compensation: Final offer details are determined based on experience, expertise, and overall fit.
  • Equity: Meaningful ownership in a company that's scaling fast
  • Relocation and Visa Support: We also offer relocation assistance for successful applicants moving to SF, as well as support for visa and green card applications where applicable.
  • Health & Wellness: Comprehensive medical, dental, and vision plans to suit the needs of you and your family.
  • Flexible Spending & Insurance: Access to HSA and FSA accounts, plus life insurance coverage.
  • 401(k) Program: Save for the future with our 401(k) program.
  • Commuter Benefits: We help make getting to and from the office easier and more convenient.
  • Unlimited PTO: So you can take the time you need to recharge, stay healthy, and bring your best self to work.
  • Office Perks: Enjoy a vibrant Downtown San Francisco office with catered lunch five days a week, premium snacks and coffee, an in-building gym, and a dog-friendly environment.

FAQ
  • What stage of growth is Ivo at?: We recently raised our Series B after growing 6x in 12 months.
  • Is this a chill gig?: Startups are very hard, especially if they're growing fast. You'll have a ton of responsibility, and there's always an enormous amount of stuff to do. It's hard work but the payoff is uncapped.

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