5+ years in B2B marketing focused on enterprise demand generation.
Proven history of developing pipeline programs at varying scales.
Hands-on experience using CRM and marketing automation tools.
Deep understanding of the enterprise buying process, including decision-making committees and multi-thread outreach.
Excellent instincts for conversion optimization and campaign success.
Experience in transitioning from product-led growth to an enterprise model.
Responsibilities
Design and implement multi-channel demand generation campaigns to engage target accounts.
Manage events and conferences strategically to drive pipeline opportunities.
Oversee the entire lead process, including MQL definitions, lead scoring, and sales handoff to prevent pipeline loss.
Develop a thought leadership and content strategy that produces impactful sales assets.
Collaborate closely with sales teams to align on ideal customer profiles and pipeline goals.
Establish robust tracking and attribution systems to measure campaign ROI accurately.
Benefits
Work in a pioneering 0-1 role with significant autonomy and creativity.
Collaborate closely with a dynamic sales team eager to drive results.
Engage in an innovative startup environment with a strong product-market fit.
Opportunity to shape enterprise marketing strategy for a category-defining company.
Full Job Description
About the role
This is a true 0-1 role, and FLORA's first enterprise-focused marketing role. It's a dream role for the person who loves building, knows how the enterprise buying process works, and wants free reign to experiment their way to growth.
FLORA has product-market fit, real inbound interest from our enterprise ICP, and an amazing sales team ready to move. We are looking for someone to build the marketing infrastructure to turn that signal into a repeatable, compounding pipeline. As FLORA's first Enterprise Marketing & Ops hire, you'll own both sides of that equation: the programs that generate demand and the operational foundation that makes every program measurable and scalable. You'll work directly alongside Sales, RevOps, and Growth teams to define what enterprise GTM looks like a category-defining company.
What you'll do
Design and execute multi-channel demand generation campaigns (email, paid, outbound sequences, and content) that move target accounts down-funnel.
Own events and conferences as a first-class pipeline channel: choose the right rooms to be in, show up with a point of view, and convert conversations into pipeline.
Own the full funnel from lead to opportunity, including MQL definitions, lead scoring, nurture flows, and a sales handoff process that doesn't let pipeline leak.
Inform the enterprise-level thought leadership and content strategy, and turn this into assets that are both sales-ready and amplified by paid programs.
Be a genuine partner to SDRs and AEs: align on ICP, co-own pipeline targets, and show up to deal reviews ready to move things forward.
Build the attribution and tracking infrastructure that gives every campaign a clear ROI story - UTMs, dashboards, multi-touch models.
We're Looking for People Who Have
5+ years in B2B marketing with real ownership of enterprise demand generation
A track record of building pipeline programs, from the scrappy to the $$$
Hands-on experience with CRM and marketing automation
A sharp understanding of how enterprise buying actually works: committees, champions, multi-thread outreach, and long cycles.
Strong all-around instincts, especially when it comes to what drives conversion
Experience at a company navigating the PLG-to-enterprise transition
