Job Description Capgemini is seeking an experienced Marketing Manager to support a strategic email marketing program for a leading US-based financial services client. This is a highly collaborative, client-facing role responsible for managing end-to-end campaign operations, stakeholder communication, campaign quality assurance, and marketing execution support.
The ideal candidate will possess strong project management, digital marketing, and client engagement skills, with hands-on experience in Salesforce Marketing Cloud (SFMC), Adobe Workfront, Adobe Journey Optimizer/Orchestrator, and email campaign management processes.
Key Responsibilities- Build and maintain strong relationships with client stakeholders, product managers, and cross-functional teams.
- Collaborate with business partners to understand campaign objectives, marketing priorities, and business requirements.
- Act as the primary liaison between client teams, campaign development teams, and program leadership.
- Facilitate alignment between business objectives and campaign execution plans.
- Support campaign planning activities and provide consultation on email marketing best practices.
- Work closely with client project managers, content teams, and design teams to ensure timely readiness of campaign assets.
- Utilize platforms such as: Salesforce Marketing Cloud (SFMC),Adobe Workfront, Adobe Journey Optimizer/Journey Orchestrator.
- Support troubleshooting and technical planning discussions related to campaign execution.
- Lead and coordinate quality assurance activities across campaign deployments.
- Ensure campaigns are thoroughly tested for functionality, personalization, data accuracy, and customer experience.
- Coordinate with internal SMEs and technical teams to validate campaign configurations and integrations.
- Identify project risks, dependencies, and bottlenecks, and partner with stakeholders to implement mitigation plans.
- Partner with Capgemini program managers and delivery teams to enhance campaign quality and operational efficiency.
Required Qualifications- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in email marketing, campaign management, marketing operations, or project management.
- Hands-on experience with: Salesforce Marketing Cloud (SFMC), Adobe Workfront, Adobe Journey Optimizer/Adobe Journey Orchestrator
- Strong understanding of email marketing lifecycle and campaign execution processes.
- Experience working with enterprise clients, preferably within the financial services industry.
- Proven ability to manage multiple stakeholders and cross-functional teams.
- Experience coordinating campaign testing, QA, validation, and deployment processes.
- Strong analytical skills with experience interpreting campaign performance data and metrics.
- Excellent communication, presentation, and stakeholder management skills.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
The base compensation range for this role in the posted location is: 100000 - 130000
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
- Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
