Qualifications
Responsibilities
Benefits
Job Description
UW Bothell has an exciting opening for an Email Marketing Specialist.This is a full-time, permanent position.
The Email Marketing Specialist provides technical expertise, best practices and production support for email marketing and event communications across UW Bothell Advancement. The Email Marketing Specialist builds, tests, deploys and evaluates email campaigns and automated audience journeys using Microsoft Dynamics 365 Customer Insights 6 Journeys (CIJ) and related platforms. Working collaboratively with campus partners, the Email Marketing Specialist translates strategic objectives into technically sound email campaigns, manages production workflows, ensures quality assurance and communicates performance insights to guide recommendations for continuous improvement.
This role also supports event communications in an event management platform, helping colleagues build registration pages and manage confirmation, reminder and post-event communications. By establishing shared standards, improving workflows and leveraging performance data, this role will strengthens the effectiveness, consistency and sophistication of Advancement communications across UW Bothell.
What You Will Do
Email Marketing and Automation Production (35%)
Build, test, schedule and deploy email campaigns and automated journeys using Microsoft Dynamics 365 CIJ and other approved platforms.
Manage email production from intake through deployment, translating approved strategies, content and audience requirements into effective campaigns.
Create audience segments, personalized content and multimodal communications in collaboration with campaign owners and Advancement data partners.
Ensure the accuracy, accessibility and effectiveness of campaigns through quality assurance testing and technical troubleshooting.
Advise partners on email structure, subject lines, calls to action and other practices that improve performance.
Cvent Production and Event Communications (20%)
Build and test registration pages and communication workflows in Cvent, an event management platform.
Create and schedule confirmations, reminders and post-event communications.
Translate event requirements into registration fields, audience logic and automated attendee communications.
Develop reusable templates and provide technical guidance and troubleshooting.
Collaborate with event leads on strategy, logistics, attendee management, content and approval.
Analytics and Optimization (15%)
Measure and report on email and audience performance to identify trends and improvement opportunities.
Develop and evaluate A/B tests to optimize campaign content and timing.
Translate and present performance insights into recommendations that improve engagement and effectiveness.
Platform Governance and Operational Standards (15%)
Serve as subject matter expert for CIJ and Cvent communications.
Administer templates, subscription preferences, consent practices and platform standards.
Apply governance requirements and best practices for data use, privacy, accessibility and quality assurance.
Partner with colleagues to maintain brand-aligned, accessible email templates and develop shared workflows in coordination with central University partners.
Consultation, Training and Continuity (10%)
Advise UW Bothell Advancement on email marketing, automation and audience engagement.
Develop training, documentation and cross-training to support consistent practices.
Participate in UW user groups and share relevant platform developments and best practices with colleagues.
Provide consultation and selective production support to UW Bothell schools and units when work aligns with institutional priorities and has been approved through leadership.
Communications Operations and Other Duties (5%)
Maintain communications schedules and help identify scheduling conflicts or audience overlap concerns.
Support rollout of new marketing automation capabilities and perform other duties as assigned.
Required Qualifications
To be considered for this opportunity, your application must demonstrate that you meet the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification, and/or registration.
Minimum Qualifications
Applicants who do not meet these qualifications will not be forwarded to the Hiring Department.
Bachelor s degree in marketing, communications or a related field AND three years of professional experience in email marketing, marketing automation or digital communications.
Preferred Qualifications
Experience building, testing and deploying email campaigns using a marketing automation or enterprise email platform.
Working knowledge of HTML and CSS for email, including basic troubleshooting.
Experience with audience segmentation, automated communications and list management.
Experience analyzing email performance and translating findings into recommendations.
Strong project management and attention to detail.
Ability to communicate technical information clearly and collaborate effectively across teams.
Experience with Microsoft Dynamics 365 Customer Insights 6 Journeys, Cvent or similar email marketing, event registration and communication platforms.
Experience developing templates, documentation, training or platform standards.
Background in supporting fundraising, alumni engagement, public outreach or nonprofit/higher education communications in a complex or decentralized organization.
Ability to lift/move 20 pounds regularly and up to 40 pounds occasionally for event setup and teardown.
During Events (from setup to tear down) or on event days:
o ability to stand 4 or more hours continuously.
o ability to walk 4 or more hours continuously.
o ability to work more than a 10-hour day
What You Can Expect
Cubicle/open workspace environment which may result in additional or higher levels of noise and visual distractions.
Ability to work evening and weekend hours, as necessary, on short or limited notice.
Access to regular and reliable transportation for local travel and be willing to travel when necessary.
#UWUAJOBS
Compensation, Benefits and Position Details
Pay Range Minimum:
$82,008.00 annualPay Range Maximum:
$86,268.00 annualOther Compensation:
-Benefits:
For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/Shift:
First Shift (United States of America)Temporary or Regular?
This is a regular positionFTE (Full-Time Equivalent):
100.00%Union/Bargaining Unit:
Not Applicable
Our team will look into this right away.
