Email Marketing Manager

Managing the company's email campaigns end to end encompassing campaign/channel analytics, operations and optimization. Email Marketing ( A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case. Campaign Strategy: • Working closely with the product, merchandising and CRM leader to develop a clear campaign strategy • Carrying out segmentation of the database leveraging different analytical models & tools Campaign Operations: • Work closely with the copy, creative and coding teams to design and deploy • Campaigns • Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends. • Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales Campaign Reporting & Analytics: • Report on sales revenue generated from email marketing efforts • Create weekly and monthly reporting with insights and recommendations for optimizations. • Analysis of current email marketing campaigns and making recommendations for improvement Channel Optimization: • A/B Testing on various email campaigns to establish the most effective • MVT Testing on email marketing campaigns • Maximize deliverability and work with ISPs to minimize spam folders. • Ensuring all email campaigns comply with current email best practice in the industry Qualifications • Bachelor's degree in Marketing or relevant field • Must be highly proficient in communication and copy-writing. • Proven work experience as an Email Marketing Manager, ideally within a similar industry ( SaaS or Real Estate) • Knowledge of latest digital marketing trends & email software • Proficient in following email marketing automation platforms: ACTIVE CAMPAIGN is a plus or other email tools • Proficient in: Google Analytics, HTML/CSS, A/B Testing, and other content management systems • Knowledge of SEO/SEM • Familiarity with analytical and database tools • Strong project management skills • Able to work under tight deadlines • At least one sample of an effective document delivered in the past that yielded results • Experience in an Agile / SCRUM environment Additional Information Please send sample of work ( email you created, landing pages copywriting ect..) attached to your application Salary : $75k-100K