Garner Health

Email Marketing Manager

Garner Health • $125K — $140K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of B2B email or lifecycle marketing experience, owning programs end to end.
  • Proficiency in HubSpot or similar platforms for building workflows and segments.
  • Strong writing skills with a portfolio of B2B email samples.
  • Ability to analyze email and funnel data, including clicks and conversions.
  • Knowledge of email deliverability, list hygiene, and compliance standards.
  • Experience using AI tools for writing and scaling email programs.
  • A commitment to impactful work and accountability for measurable outcomes.

Responsibilities

  • Own the email channel strategy for employer and broker audiences.
  • Build and manage nurture journeys in HubSpot from initial contact to re-engagement.
  • Create one-to-one email sequences for BDRs and sales post-marketing engagement.
  • Manage the email calendar and support promotional activities for webinars and events.
  • Write compelling email copy targeting benefits leaders and health insurance brokers.
  • Ensure database health through effective segmentation and deliverability practices.
  • Test and report on email performance, scaling successful strategies.

Benefits

  • Flexible PTO to promote work-life balance.
  • Comprehensive Medical/Dental/Vision plan options.
  • 401(k) plan with company match to support retirement savings.
  • Access to Teladoc Health for convenient healthcare services.
  • Opportunity to participate in equity incentive plans.
Full Job Description
About the role

We are looking for an Email Marketing Manager to join our Demand Generation team and own our email channel end to end. Reporting directly to the VP of Demand Generation, you will build the programs that keep Garner in front of employers and the health insurance brokers who advise them, from first download to booked demo. You will work closely with our Demand Generation, Product Marketing, Marketing Operations, and Sales teams to turn a growing database into qualified pipeline.
What you will do
  • Own the email channel for our employer and broker audiences, from strategy through send.
  • Build and run nurture journeys in HubSpot, from first touch through re-engagement.
  • Build and manage the one-to-one sequences BDRs and sales send after marketing engagements.
  • Run the email calendar and newsletter, and support webinar and event promotion.
  • Write email copy that earns attention from benefits leaders and health insurance brokers.
  • Keep the database healthy through segmentation, suppression, and deliverability standards.
  • Test, measure, and report on email's contribution to pipeline, and scale what works.
What we're looking for
  • 4+ years of B2B email or lifecycle marketing experience, owning programs end to end.
  • Proficiency building workflows, segments, and tests in HubSpot or a similar platform.
  • Strong writing skills, with B2B email samples you wrote yourself.
  • Comfort reading email and funnel data, from clicks and conversions to pipeline.
  • Working knowledge of deliverability, list hygiene, and email compliance.
  • Fluency applying AI to write, test, and scale email programs.
  • A desire to do work that matters: and to be held to a high standard while doing it. You're energized by a mission with measurable outcomes, not just good intentions. You engage with AI tools as part of how you do your best work, and hold yourself accountable to outcomes that matter beyond your team's metrics.

Please note: we are unable to sponsor or take over sponsorship of an employment visa at this time.
What you'll get here:

You'll work on problems that matter, at a company working to change healthcare at scale. You'll work at the intersection of AI and systemic healthcare reform, where the problems we solve are as interesting and compelling as the mission.

At Garner, you'll take on real, ambitious problems with real ownership and autonomy, alongside exceptional, principles-based people who genuinely want you to win. It's demanding by design. You'll be challenged to stretch beyond what you thought possible and receive consistent coaching to help you grow and do the best work of your career. This isn't the right fit for everyone, and that's intentional. The people here are driven by what's at stake for real people, and that's what gives our intensity its purpose.
Compensation Transparency:

The target salary range for this position is $125,000 - $140,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.

Fraud and Security Notice:

Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [redacted].

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