Email Marketing Automation Manager

United Parcel Service of America, Inc. • $80K — $95K *
Savannah, GA 31419In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience with Marketo Engage
  • Proven experience owning a marketing automation platform
  • Experience managing enterprise-scale marketing databases (1M+ records)
  • Strong knowledge of marketing automation strategies and compliance
  • Bachelor's Degree or equivalent

Responsibilities

  • Serve as a subject matter expert and provide training on marketing automation tools
  • Develop and execute email campaigns through marketing automation systems
  • Collaborate with teams on campaign strategy and design
  • Manage program creation and execution for campaigns
  • Analyze campaign effectiveness and make optimization recommendations
  • Troubleshoot technical issues with the marketing automation tool
  • Maintain creative templates and data integrity for campaigns

Benefits

  • High-impact, high-visibility role with the opportunity for career advancement
  • Exposure to enterprise-scale marketing automation practices
  • Collaborative environment within the SCS Digital Marketing team
  • Opportunity to influence internal policy and strategy development
  • Direct management experience with a team of analysts
Full Job Description
Job Description:

The Marketing Automation Manager is responsible for the UPS Supply Chain Solutions' (SCS) email marketing program, advancing global marketing automation and email strategies and programs; owning and administering the Marketo Engage platform; configuring and managing the marketing automation tool; creating and maintaining creative and program templates; managing the health, cleanliness, and integrity of data used in marketing automation/email programs; ensuring adherence to all compliance standards; and managing employee(s) and vendor(s).

These efforts are designed to engage customers at specific stages of their lifecycle journey, improve UPS's brand relevance position, and contribute to engagement KPIs and/or marketing automation revenue goals for which the Marketing Automation Manager is held responsible.

This is a high-impact, high-visibility role requiring deep, hands-on expertise to independently manage and optimize a complex, enterprise-scale marketing automation environment.

This role works closely within the SCS Digital Marketing team to advance business initiatives and partners with other email groups for enterprise-wide initiatives, database management, and compliance.

Responsibilities
  • Serves as a subject matter expert for marketing automation; provides training, guidance and oversight to users of the marketing automation tool; and provides best practice and compliance guidance to campaign teams and stakeholders globally.
  • Develops, executes, oversees, and measures moderate complexity marketing automation and email campaigns through UPS's marketing automation system and/or third-party email service providers, globally.
  • Collaborates with cross-functional teams on campaign strategy, requirements, target audience section criteria, campaign design, schedules, budgets, and measurement.
  • Manages all aspects of program creation and execution within the marketing automation tool and/or with email service providers inclusive of target selection, list creation and segmentation, email creation, landing page and form creation, workflow development, scoring model refinement, email compliance, campaign approval and launch, reporting, and performance optimization.
  • Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness.
  • Configures, manages, and troubleshoots technical issues with the marketing automation tool.
  • Creates and maintains creative templates, program templates, and segmentations for use in campaigns.
  • Contributes to the health, cleanliness, and integrity of data used by the tool and email service providers.
  • Possesses acumen required to navigate and leverage customer data, digital marketing and analytical platforms, recommend tagging implementation strategies, and digital marketing processes to achieve marketing automation objectives.
  • Monitors email, marketing automation, and nurture best practices through external benchmarking, conferences/webinars, and periodicals to influence internal policy development, strategy development, and implementation.
  • Interacts with key stakeholders of the marketing automation system and email service provider to ensure the system, email service provider, and supporting processes meet stakeholders' needs and marketing automation/email channel best practices.
  • Manages the Marketing Automation Senior Analyst and/or Marketing Automation Analyst and/or and/or Relationship Marketing Specialist and corresponding people processes to ensure the day-to-day administration of processes and formal procedures.
  • Directs vendors and agencies.
  • Provides necessary reporting on budget (if applicable) to senior management to facilitate budget planning, reporting, and tracking and to ensure overall fiscal management.


Qualifications
  • 5+ years of hands-on experience with Marketo Engage (required), including building, optimizing, and troubleshooting programs and workflows
  • Proven experience owning and administering a marketing automation platform (Marketo preferred)
  • Experience managing enterprise-scale marketing databases (1M+ records)
  • Strong working knowledge of marketing automation strategies, technology platforms, and compliance requirements
  • Bachelor's Degree (or internationally comparable degree)


Preferences:
  • Experience with APIs and testing tools
  • Experience creating target lists for marketing campaigns and proficiency with relational databases and analytics tools: Microsoft Access, Oracle Data Warehouse, Microsoft Power BI, and Microsoft SQL Server
  • Ability to analyze large data sets from multiple data sources, derive insights, and make recommendations for future strategies
  • Expertise in SQL, Python, Databricks


The position is based in Alpharetta, Georgia and requires commuting to the office on a hybrid schedule (4 days in office, 1 day remote). Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.

Employee Type:
Permanent

About United Parcel Service of America, Inc.

United Parcel Service of America, Inc. Careers

There has never been a better time to join the global team at United Parcel Service of America, Inc. (UPS)—a leader in logistics and package delivery services.

Work You’ll Do

Join UPS’s industry-leading team to help drive innovation and operational excellence across one of the world’s most essential service networks. Transform logistics and global commerce with the best minds at UPS, leveraging cutting-edge technology and deep industry expertise. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and customer service. Work with a global team of business and logistics experts to help clients and communities achieve their business goals and meet delivery needs. Collaborate with a dedicated team of over 480,000 professionals worldwide, making UPS not just the biggest, but also one of the most trusted names in the industry.

Introducing the UPS Professional Growth and Development Program

The program is designed to foster leadership and professional skills, helping employees master their career paths within UPS.

Do Innovative Work

Join one of the largest and most respected logistics networks in the world—480,000+ dedicated professionals at the intersection of technology, service, and innovation.

Drive Innovation and Growth

Deliver targeted solutions through a depth and breadth of logistics experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of job opportunities utilizing UPS technology and harness the unparalleled capabilities, global scale, and comprehensive logistics strategy.

Future-proof Your Career

Advance your career with limitless opportunities supported by unmatched training, development, and certification programs.

Explore

Discover how UPS is moving towards smarter logistics solutions: [With Advanced Tracking Systems] UPS enhances package tracking capabilities, ensuring timely deliveries and customer satisfaction. Logistics management solutions position UPS as a leader in global commerce, providing robust tools essential for modern logistics needs.

The UPS Commitment to Diversity and Inclusion

UPS’s commitment to diversity, equity, and inclusion is integral to building a stronger, more creative team that reflects the global communities it serves. Through diversity training and leadership development, UPS fosters an inclusive environment where all employees can thrive.

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Learn more about United Parcel Service of America, Inc.
Industry
Transportation
* Ladders Estimates

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