As an Email Content Strategist on the Grassroots Editorial Team, you'll help Americans for Prosperity (AFP) develop compelling email campaigns that engage grassroots audiences, advances policy priorities, and inspire people to take action.
In this role, you'll write and edit high-impact grassroots emails, including advocacy campaigns, newsletters, lifecycle communications, and event promotions. You'll also collaborate with our Growth, Marketing, and Lifecycle teams to develop content calendars and identify opportunities to improve audience engagement and campaign performance.
This role requires 3+ years of professional writing experience in political communications, public policy, or grassroots advocacy, along with a strong understanding of email marketing and audience engagement. You should bring excellent writing and editing skills, sound editorial judgment, an analytical mindset, and an entrepreneurial approach to turning organizational priorities into action.
How You Will Contribute
- Write compelling email content for advocacy campaigns, newsletters, lifecycle communications, landing pages, and other initiatives that translates complex issues into clear, accessible messages that reflect AFP's perspective and inspire grassroots audiences to act.
- Partner with Growth, Marketing, Lifecycle, and Policy teams to develop an integrated editorial calendar and email content strategy that advances top organizational priorities, often on tight deadlines.
- Collaborate with Growth, Marketing, and Lifecycle teams to build and optimize content that guides customer journeys across key audience stages, including welcome, conversion, and re-engagement.
- Work alongside the Growth team on A/B and multivariate testing across messaging, creative, calls to action, audience segments, landing pages, and send timing, applying performance insights to refine content and strengthen engagement and campaign outcomes.
- Strengthen editorial quality and consistency by maintaining brand and style standards, sharing email writing best practices, providing constructive feedback, and identifying opportunities to improve editorial content across teams.
- Bring a self-driven, entrepreneurial mindset and commitment to results, adapting to shifting priorities, collaborating across teams, and exploring AI and emerging tools to improve writing quality, creativity, and efficiency.
What You Will Bring
- 3+ years of professional writing experience in political communications, public policy, or grassroots advocacy, with demonstrated success creating persuasive, audience-focused content and excellent writing, editing, and proofreading skills.
- Dedicated experience with email marketing best practices, including audience segmentation, A/B testing, lifecycle communications, performance metrics, and email marketing platforms, with the ability to apply insights to improve content effectiveness.
- Strong editorial judgment and an understanding of the policy and political landscape, with the ability to simplify complex issues, adapt messaging for different audiences, and maintain accuracy, clarity, and brand consistency.
- An analytical and entrepreneurial approach to content creation, with curiosity about what drives audience engagement, a willingness to experiment with new messaging approaches and emerging technologies, and a commitment to continuous improvement.
- A collaborative, cross-functional mindset, with experience working across teams, managing competing priorities, meeting tight deadlines, and connecting daily content development to broader communications strategies and organizational goals.
- Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
What We Offer
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
$75,000 - $100,000 a year
For this role, the anticipated base salary range is $75,000-$100,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee's overall contribution to the organization.
Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.
