About the RoleEcommerce is an increasingly important growth engine for General Mills' Pet business. To support that growth, we're building the data, reporting, and diagnostic capabilities that help teams understand digital performance and act on it.
As the Ecommerce Analytics Manager, you'll lead this work from roadmap through delivery. You'll partner with the Pet Digital Acceleration team and work across Sales, Marketing, Shopper Marketing, Data & Technology, enterprise analytics, media agencies, retailers, and key vendors. Your role will be to connect business questions with the right data and turn complex digital signals into clear recommendations.
This role is remote eligible, with Minneapolis, MN or St. Louis, MO strongly preferred.
What You'll Do- Partner with Pet Digital Acceleration leaders to define the vision, prioritize the roadmap, and deliver the tools the business needs most.
- Identify and evaluate data sources, clarify business questions, define KPIs and requirements, and work with Data & Technology teams to deliver reliable reporting and decision tools.
- Build a practical view of performance across digital shelf, retailer search, site traffic, consumer journeys, content, promotions, subscription, profitability, and retail media.
- Develop scorecards and diagnostic tools that explain changes in sales, share, traffic, conversion, content visibility, search performance, assortment, and retailer execution-and help teams determine what to do next.
- Assess how product content performs on retailer sites, how products appear in retailer search, and how brand or product information surfaces in emerging off-site search and generative experiences.
- Manage the retailer media data ecosystem with Shopper Marketing, including data validation, measurement readiness, retailer clean-room capabilities, and coordination across internal teams, agencies, and retailers.
- Create measurement plans and recommend improvements to audience strategy, retail media investment, and budget allocation across brands and retailers.
- Connect media activation with on-page and digital shelf performance to show how content, search, media, and retailer execution work together.
- Translate results into clear business narratives for Sales, Marketing, Pet leaders, and joint business planning conversations, including investment recommendations and future learning priorities.
- Build strong working relationships with Sales directors, Marketing partners, Shopper Insights, Customer Analytics, enterprise analytics teams, agencies, retailers, and vendors.
- Lead cross-functional projects with a bias for action, balancing quick wins with the longer-term roadmap.
- Standardize reporting, streamline processes, maximize vendor partnerships, and test new tools and methods as the capability matures.
Minimum Qualifications- Bachelor's degree.
- 5+ years of experience in ecommerce analytics, digital shelf analytics, retail media measurement, or a closely related discipline within consumer packaged goods or another omnichannel retail category.
- Hands-on experience with at least one ecommerce, digital shelf, or retail media platform such as CommerceIQ, Pacvue, Profitero, Stackline, Flywheel, Alli Platform, or a comparable solution.
- Experience using retailer, digital shelf, or media metrics to diagnose performance and recommend action.
- Familiarity with the retailer ecosystems, analytics platforms, and metrics of one or more of the following: Amazon, Walmart, Chewy, PetSmart, Petco, or Target.
- Experience building dashboards, scorecards, reporting, or other data products in partnership with Data & Technology or technical teams.
- Experience with methods such as conversion analysis, profitability optimization, online consumer journeys, cohort analysis, churn modeling, customer lifetime value, and customer acquisition costs.
- Ability to connect multiple data sources, synthesize complex information, and communicate clear business recommendations.
- Strong stakeholder management and project management skills, including the ability to scope work, prioritize needs, and lead cross-functional initiatives.
- Self-starter with a bias for action, intellectual curiosity, creative problem-solving skills, and the ability to work effectively in ambiguity.
Preferred Qualifications- Experience working in the pet industry, including familiarity with its competitive landscape, retailers, and data sources.
- Experience in a consumer packaged goods company or with a pet, grocery, mass, specialty, or digital-first retailer.
- Experience with business performance analytics using syndicated data such as Nielsen, Circana, or Numerator.
- Experience with retail media data, clean-room measurement, audience analytics, attribution modeling, sales lift, or test-and-learn and A/B testing methodologies.
- Familiarity with marketing mix modeling and other approaches used to guide investment decisions.
- Experience partnering with media agencies and connecting media activation data with ecommerce, digital shelf, sales, and shopper insights.
Additional Considerations- International relocation or international remote working arrangements (outside of the US) will not be considered.
- Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
SALARY RANGEThe salary range for this position is:
$110,800 - $184,800 Annual
At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
ELIGIBILITYApplicants must meet a minimum 18-year age qualification.
