Job Title: E-commerce Marketing Automations Manager
Location: [Specify Location or Remote]
Company: Samsung Electronics
About the Role:Samsung Electronics is seeking a strategic and technically skilled E-commerce Marketing Automations Manager to lead the development, execution, and optimization of our e-commerce marketing automation strategies. This role focuses on leveraging automation tools to enhance customer experience, drive sales growth, and maximize marketing ROI across digital channels.
Key Responsibilities:- Design, implement, and manage end-to-end marketing automation workflows for e-commerce platforms.
- Collaborate with marketing, sales, and product teams to align automation with business objectives and customer journeys.
- Analyze campaign performance data to identify trends, optimize workflows, and improve engagement and conversion rates.
- Manage CRM and marketing automation platforms to ensure seamless integration and data accuracy.
- Develop personalized, targeted marketing campaigns using segmentation and behavioral triggers.
- Continuously test and optimize automation processes for efficiency and effectiveness.
- Stay up-to-date with industry trends and best practices in marketing automation and e-commerce.
- Provide training and support to internal teams on automation tools and strategies.
Qualifications:- Bachelor's degree in Marketing, Business, or related field.
- Proven experience (X+ years) in marketing automation within e-commerce environments.
- Strong expertise in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, or others).
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent project management and cross-functional collaboration skills.
- Familiarity with CRM systems, web analytics, and A/B testing methodologies.
- Strong communication and problem-solving abilities.
