DTC Regional Sales Manager

Overview

As a division of American Standard, American Standard Home Services provides turnkey
home improvement solutions, enabling direct-from-manufacturer purchase and installation of
everyday home products. Our mission is to simplify home remodeling through effortless installation
solutions that elevate living standards through quality, safety, and smart design. Exceptional
installation and service are at the heart of everything we do.

Responsibilities

This role serves as the Regional Sales Manager for American Standard's Direct Response efforts. In this
position, you will assist with developing American Standard's selling processes, as well as recruiting,
hiring, training, and managing independent sales representatives. You will oversee sales operations
and teams across multiple markets to consistently achieve aggressive sales targets, deliver high
customer satisfaction scores, and maximize advertising ROI. This position covers the Southeast region. Candidates residing in this region are preferred.

• Manage the sales process closely, providing strong leadership, strategic direction, and ongoing support to independent sales representatives.
• Assist in the continuous development, refinement, and optimization of the core sales process.
• Recruit, hire, and train high-performing sales teams across assigned markets.
• Lead sales reps to exceed revenue targets while maintaining top-tier professionalism and customer satisfaction.
• Oversee, review, and approve sales contracts to ensure compliance and profitability.
• Partner with the Marketing team to optimize lead generation and maximize return on advertising spend (ROAS).
• Maintain metrics on all key deliverables (sales, leads, customer satisfaction etc.)
• Maintain a weekly reporting rhythm to provide sales insights, market feedback, and strategic recommendations to business leadership.
• Provide local market feedback and collaborate with Install Partners to uphold service level agreements and quality standards.
• Collaborate closely with executive leadership to refine and execute long-term growth strategies for the Direct Response channel.
• Develop and deliver continuous training programs that enhance product knowledge, reinforce brand value, and elevate sales close rates.

Qualifications

• Minimum of 3+ years of sales leadership and team management experience in direct response, direct-to-consumer, or a closely related field, with extensive experience managing customer relationships and field sales teams on a daily basis.
• Bachelors' Degree preferred
• Computer proficiency in Google Suite and MS Office required.
• Strong written and verbal communication skills.
• Ability to relate to distinct audiences including customers, sales representatives, and various levels of management.
• Conducts self with a high degree of professionalism.
• Ability to multi-task.
• Some travel may be required, up to 25%.
• Atlanta based preferred or surrounding states will be considered.

Hiring Range

The Hiring Salary Range for this position is 75,000.00 -99,000.00 anually.

(Salary offer to be determined by the applicant's education, experience, knowledge, skills, location, and abilities, as well as internal equity and alignment with market data.)

Other Compensation (if applicable): This role will be eligible to participate in the ASHS Incentive Program.