Job Type
Full-time
Description
PURPOSE STATEMENT:
As the DTC Operations Manager, you will own the day-to-day operational health of BlueRoot Health's Shopify storefronts across our portfolio of category-leading supplement brands spanning fertility, bariatric/metabolic, and practitioner-trusted nutrition. Our direct-to-consumer channel is a strategic growth priority, and this is a hands-on role for someone who keeps our sites accurate, performant, and conversion-ready while coordinating fulfillment, CX, and reporting. You will own site and merchandising operations end-to-end-product setup, catalog accuracy, promotions, and PDP optimization-serve as the operational liaison to our 3PL and Supply Chain partners, and maintain the recurring performance reporting that keeps the channel accountable. Success means storefronts that are always launch-ready, fulfillment that runs without surprises, and a documented, repeatable operating cadence across the portfolio.
WHAT YOU'LL DO (MAJOR RESPONSIBILITIES):
Site & Merchandising Operations (primary focus)
• Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts
• Manage on-site merchandising: collections, navigation, PDP content, promotions, and landing pages
• Execute site updates for launches, promotional events, and seasonal campaigns across brands
• Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path
• Perform routine quality assurance checks to identify and correct site errors, broken links, pricing issues, and content discrepancies
• Assist with landing page creation and updates using existing templates and tools
• Coordinate with marketing, creative, and brand teams to ensure website content is accurate and launched on schedule
• Support implementation of merchandising best practices to improve product discoverability and customer experience
Digital Shelf & PDP Optimization
• Manage and optimize product detail pages (PDPs) including titles, descriptions, imagery, video, FAQs, and product attributes
• Drive on-site SEO and discoverability through keyword research, on-page optimization, and category best practices
• Monitor and improve conversion rate, traffic quality, and sales performance at the SKU level
• Partner with creative and brand teams to brief, test, and launch high-performing PDP content and visuals
• Test and iterate on PDP elements (copy, imagery, layout, modules) to drive continuous improvement
• Manage and optimize ratings, reviews, and Q&A strategies in partnership with CX and marketing
• Analyze competitive landscapes (pricing, claims, content, reviews) and surface opportunities and risks
• Ensure claims and content align with regulatory and compliance requirements for supplements/health products
Fulfillment & CX Coordination
• Serve as the operational liaison between DTC, the 3PL/fulfillment partners, and Supply Chain
• Monitor order flow, fulfillment SLAs, and inventory sync; resolve exceptions
• Coordinate with Customer Experience on order issues, returns, and escalations
Analytics & Reporting
• Maintain recurring DTC performance reporting (revenue, conversion, AOV, traffic, fulfillment KPIs)
• Surface insights on site performance and operational bottlenecks
• Support the VP of Ecommerce with ad hoc analysis
• Track and report on key digital shelf KPIs (conversion rate, content scorecards, organic search visibility)
Subscription & Retention
• Support day-to-day administration of the subscription program (Recharge)
Requirements
WHAT YOU'LL NEED (KNOWLEDGE/SKILLS/EXPERIENCE) :
Required
• 3-5 years in ecommerce/DTC operations
• Hands-on Shopify experience (catalog, merchandising, promotions, app ecosystem) with the ability to work independently
• Demonstrated ownership of site operations and merchandising execution
• Strong coordination skills across fulfillment/3PL, supply chain, and CX functions
• Comfort with reporting and analytics; fluent in spreadsheets and DTC KPIs
• Strong understanding of digital shelf optimization, SEO, and CRO
• Highly organized, self-directed, and able to manage parallel workstreams with minimal supervision
Preferred
• Experience in CPG, health & wellness, or supplements
• Familiarity with subscription platforms (Recharge, Rebuy)
• Strong process documentation habits
PHYSICAL REQUIREMENTS:
• Sitting for long periods of time.
• Repetitive tasks such as typing and extended periods of computer screen time.
• Handling stress with composure.
