District Manager, Southern California, SD/Desert If interested in this opportunity, please complete our culture index survey at the link below:https://surveys.cultureindex.com/s/SZp28aojTX/95988
Reports to: Regional Manager - California/HawaiiLocation: Candidate must be based in San Diego
HOW THIS ROLE OPERATES- Own relationships, influence & sell in the top 100 account universe.
- Distributor work-withs are weekly - you're in the market, side by side with the distributor sales team, not just checking in from a distance.
- Distributor education runs on a cadence - team meetings, GSMs, and special events keep the sales team sharp and selling. Enabling and teaching the teams selling benefits of our portfolio is a key to success.
- Weekly, monthly, and tertile business reviews keep the whole team aligned on portfolio development.
- Direct line to your Regional Manager - sales updates, market conditions, and issues get communicated as they happen, not after the fact.
HOW THE WEEK BREAKS DOWNTime: roughly 75% customer-facing (on- and off-premise selling), 20% distributor-facing (work-withs, training, GSMs), 5% administrative and reporting.
Geography: primarily home market in California, with periodic travel for supplier events, company meetings, and training.
WHAT YOU OWNACCOUNTS & RELATIONSHIPS- Build and manage the target account universe across on- and off-premise. Sell directly to key accounts and grow Palm Bay's footprint one relationship at a time.
DISTRIBUTOR PARTNERSHIP- Develop and execute monthly plans and programs with distributor partners. Train their sales team, work the market alongside them, and turn every rep into a Palm Bay advocate through consistent education and communication.
EVENTS & ACTIVATION- Plan and run supplier market visits, wine dinners, and consumer tastings that create real, visible demand for a 50+ supplier portfolio.
SALES GOALS & KPIS- Own the annual sales plan for California defined territory. Track and deliver against KPIs across the 100 Top Accounts, on- and off-premise.
PLANNING & REPORTING- Show up for weekly, monthly, and tertile business reviews. Keep your Regional Manager current on sales updates, market conditions, and issues - the good weeks and the hard ones.
WHAT YOU BRING- Bachelor's degree preferred.
- 5+ years of distributor or supplier experience; wine and spirits sales experience preferred.
- A real foundation of wine and spirits knowledge, and the ability to teach it to others.
- A competitive, charismatic personality - and the comfort to present to large groups.
- Strong written and verbal communication.
- Superior organization and time management; able to juggle multiple priorities and hit deadlines.
- Self-driven, with the independence to thrive in a fast-paced, team-oriented environment.
- High proficiency with Microsoft Office.
THE FINE PRINT- Home-based in California, with regular travel across the state to on- and off-premise accounts.
- Flexible schedule required, including evenings and weekends for tastings, dinners, and events.
- Reliable transportation and a safe driving record.
- Able to lift 35+ lbs.
Salary Range: $95,000 - $125,000
BENEFITSHEALTH: Medical, dental, and vision coverage, plus life insurance.
YOURSELF: Paid vacation, personal time off, and 11 paid company holidays.
WEALTH: 401(k) program.