Demco Library Services Llc

Directors of Marketing

Demco Library Services Llc$110K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field; master's preferred.
  • 10+ years of progressive experience in strategic marketing or marketing leadership.
  • Proven success in strategies that enhance customer acquisition and retention.
  • Strong business acumen with budget management and ROI evaluation experience.
  • Experience in developing go-to-market strategies and customer-focused initiatives.
  • Exceptional leadership and communication skills, able to align diverse teams and lead through uncertainty.

Responsibilities

  • Own the marketing strategy, performance, and budget for your business category.
  • Translate financial objectives into actionable marketing priorities and plans.
  • Analyze customer insights and performance data to identify growth opportunities.
  • Collaborate with Product Management, Ecommerce, Sales, and Marketing Operations for seamless customer experience.
  • Lead campaign development and foster a culture of accountability and improvement within the team.
  • Provide performance insights and strategic recommendations to executive leadership.

Benefits

  • Remote work flexibility with occasional onsite collaboration requirements.
Full Job Description
Directors of Marketing

Two Opportunities: Supplies & Equipment Focus | Furnishings Focus

Help shape growth for a business with a meaningful purpose. At Demco, our work supports the libraries and schools that bring people together, expand access to learning, and strengthen communities. We are hiring two strategic marketing leaders to turn business priorities into customer-focused strategies and measurable results.

Choose the opportunity that best fits your strengths:

DIRECTOR OF MARKETING

Supplies & Equipment Focus

DIRECTOR OF MARKETING

Furnishings Focus

Primary growth engine: Ecommerce, direct revenue, product demand, customer acquisition and retention

Primary growth engine: Ecommerce plus quote-based, consultative project opportunities

Strategic emphasis: Customer journeys, lifecycle marketing, category performance and marketing ROI

Strategic emphasis: Pipeline development, qualified opportunities, quote activity and revenue contribution

Best fit: A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy

Best fit: A leader experienced in aligning marketing with consultative sales and complex buying journeys

What you'll lead:
  • Own the marketing strategy, annual roadmap, performance and budget for your assigned business category.
  • Translate business and financial objectives into clear marketing priorities, investments and go-to-market plans.
  • Use customer insight, market trends, competitive intelligence and performance data to identify opportunities and improve results.
  • Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a consistent customer experience.
  • Set campaign direction, coach and develop team members, and build a culture of accountability, collaboration and continuous improvement.
  • Present performance insights and strategic recommendations to executive leadership.
  • A bachelor's degree in Marketing, Business Administration, Communications or a related field; a master's degree is preferred.
  • 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
  • A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
  • Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
  • Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
  • Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.


What you bring:
  • A bachelor's degree in Marketing, Business Administration, Communications or a related field; a master's degree is preferred.
  • 10+ years of progressive experience in strategic marketing, business marketing or marketing leadership.
  • A record of building strategies that drive customer acquisition, engagement, retention and measurable business results.
  • Strong business acumen and experience managing budgets, prioritizing investments and evaluating marketing ROI.
  • Experience developing go-to-market strategies, product marketing plans and customer-focused initiatives.
  • Exceptional leadership, communication and executive influencing skills, with the ability to create alignment across teams and lead through ambiguity.


Work arrangement

These roles offer remote work with availability to come onsite as needed for onboarding and collaboration.

About Demco Library Services Llc

Demco is a library supplies and equipment company that provides a wide range of products and services to libraries across the United States. The company offers a variety of products, including book trucks, library shelving, library furniture, and library supplies. Demco also provides a range of services, such as library design and installation, library consulting, and library training and education. The company was founded in 1905 and is headquartered in Madison, Wisconsin.
Learn more about Demco Library Services Llc
Size
200 employees
Industry
Net Income
$10 million
5 Year Trend
+5%
Revenue
$100 million

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