Job Purpose: Champion the creative and commercial success of Sony Music Publishing's songwriters by developing and executing a best-in-class synchronization strategy across the U.S. Latin market. This role serves as a trusted advocate for our writers and catalogs, creating meaningful opportunities that expand cultural impact, elevate songwriter careers, and unlock long-term value through film, television, advertising, gaming, digital platforms, brands, and emerging media.
The Director of Synchronization will lead the U.S. Latin sync business while partnering closely with teams across Latin America and around the world to deliver exceptional service, foster strong industry relationships, and maximize opportunities for Sony Music Publishing's repertoire. Through strategic leadership, creative vision, and a songwriter-first mindset, this role will help position Sony Music Publishing as the premier destination for synchronization in the Latin music industry.
What You'll Do: (job responsibilities)Lead the day-to-day execution of sync efforts for the US Latin repertoire, supporting the growth and visibility of SMP's catalog across film, television, advertising, gaming, digital media, and brand partnerships- Develop and execute a strategic synchronization plan that drives growth, songwriter opportunities, and long-term catalog value.
- Actively identify, pitch, and secure synchronization opportunities for both Latin and global repertoire within the U.S. Latin market.
- Handle negotiation and coordination of sync-related deals, including general licensing, brand campaigns, and other creative partnerships involving SMP songwriters.
- Evaluate incoming licensing requests from U.S. and international affiliates to ensure alignment with contractual obligations, catalog strategy, and songwriter interests.
- Create, maintain and expand relationships with music supervisors, agencies, production companies, networks, studios, labels, brands, and other key industry partners to create new business opportunities for the catalog.
- Track market activity, emerging trends, competitive developments, and performance data to identify areas for growth and maximize the commercial and cultural impact of priority songs and writers.
- Work closely with songwriters, managers, and internal teams to provide exceptional creative support and ensure a high level of service across the synchronization process.
Support the development and execution of sync initiatives for the US Latin business- Collaborate with internal teams to create strategic opportunities that increase songwriter exposure, strengthen creative partnerships, and drive long-term value.
- Help reinforce alignment across Sony teams and international offices through consistent communication, collaboration, and information sharing.
- Assist in maintaining consistency around deal structures, pricing strategies, and market best practices across territories.
- Partner regularly with A&R, Creative, Marketing, Business Affairs, and Sync teams to identify priorities, share opportunities, and strengthen cross-functional collaboration.
- Champion a One Sony approach by identifying opportunities that leverage the broader Sony ecosystem to benefit songwriters and partners.
Contribute to regional growth initiatives and operational improvements across the Latin American sync business- Support internal alignment around pricing standards, licensing frameworks, and collaborative One Sony initiatives.
- Support training, adoption, and effective utilization of internal sync platforms, workflow systems, and CRM tools.
- Share market intelligence, industry trends, and best practices that contribute to the continued growth of the Latin American synchronization business.
- Help identify process improvements and operational efficiencies that enhance service levels and drive stronger business outcomes.
Provide alignment between the US Latin and Latin American teams across additional operational and creative areas, including:- Social and promotional support related to synchronization campaigns, placements, and releases.
- Split dispute coordination and resolution support.
- Writer and manager inquiries related to synchronization activity, opportunities, and catalog usage.
- Additional strategic, operational, and creative initiatives that support the broader goals of the Latin business.
Who You Are: (skills and experience required)- Expertise (10 years+) in all areas of synchronization on a US, Latin America, and global basis
- Bilingual: English and Spanish, fluent spoken and written
- Some travel required, to see clients and songwriters
- Exceptionally organized, meticulous, and detail-oriented
- Ability to consistently work under pressure in a professional manor, excellent problem solver
- Self-motivated and enthusiastic
- Demonstrated experience working effectively in a diverse environment
- Excellent communication, interpersonal and organizational skills
- Passionate about Music
- Bachelor's Degree or higher
- Strong computer skills with proficiency in Microsoft Word, Excel, Power Point, etc.
- Must be authorized to work in the United States
- 7.5-hour business workday but variations in work volume frequently require extended working hours for evening and late-night events
What We Give You:- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
- We invest in your professional growth & development
- Time off for a winter recess
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above.
