Job Type
Full-time
Description
SUMMARYThe Director, Social Media is a senior leader responsible for shaping and driving integrated organic and paid social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and consumer insight into high-performing social programs. With experience in CPG and a strong understanding of e-commerce, this individual blends storytelling and strategy to fuel awareness, engagement and conversion. A critical connector and compelling communicator, the Director, Social Media Strategy is a trusted advisor to clients and a go-to resource for internal teams.
ESSENTIAL FUNCTIONS- Serve as a senior leader on the PR & Social Media team, providing strategic direction and mentorship across accounts and disciplines
- Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
- Translate client business goals-particularly in CPG industries-into social strategies that drive measurable performance
- Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
- Guide always-on and campaign-based programs across Meta, TikTok, Pinterest, YouTube, and emerging platforms
- Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, ROAS, etc.) and lead performance optimizations
- Bring platform insights, audience behaviors, and social commerce trends to clients and internal teams
- Serve as a strategic partner to the Media team, shaping platform strategies and creative direction for paid campaigns
- Lead strategic presentations and performance recaps for clients and executive teams
- Stay current on emerging trends in paid social, creator marketing, and ecommerce behaviors, and proactively bring forward recommendations
- Mentor junior team members and contribute to thought leadership within the agency
- Supervises staff: sets goals, assigns work, and manages performance through ongoing coaching and counseling.
TASKS- Architect integrated social media plans that blend content, influencer marketing, and paid amplification
- Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
- Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
- Develop testing frameworks and performance playbooks to continually improve results
- Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
- Support new business proposals and pitch participation as needed
- Partner with analytics leads to translate data into clear, actionable insights
- Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
- Participate in departmental leadership meetings and contribute to overall agency growth
- Other duties as assigned
Requirements
QUALIFICATIONS- 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
- Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities
- Experience leading CPG, food & beverage, or ecommerce-focused accounts
- Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart
- Proven ability to lead multi-touchpoint planning and performance optimization efforts
- Skilled communicator with the ability to simplify complexity and gain client confidence
- Passion for social media culture, platform innovation, and creator collaboration
- Excellent written, verbal, and presentation skills
- Occasional after-hours work to respond to time-sensitive client or platform needs
- Ability to travel domestically during the work week
PHYSICAL & WORK ENVIRONMENTPlanit is an office-first hybrid workplace; we are in-office 3 days per week.
Salary Description: $100k - $125k
How to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.
