Job Description - Director, Social Media Marketing
Job Title: Director, Social Media Marketing
Department: Marketing
Reports To: Head of Brand Marketing
Location: Hybrid - Howell, NJ
Job Type: Full-Time
About the Role
The Director, Social Media Marketing owns and evolves portfolio-wide organic social strategy, reporting to the Head of Brand Marketing and translating integrated brand priorities into an audience-led channel, content, community, and social-commerce roadmap.
This leader works in tandem with the Head of Brand Marketing to set the role of each priority platform, including Facebook, Instagram, YouTube and TikTok. This role establishes annual and quarterly priorities, and connects organic social, creator and UGC inputs, community, paid-media learning, retail, and digital commerce through one accountable operating model.
The Director leads a five-person social and multimedia team and is accountable for strategy, creative standards, reputation and escalation governance, performance measurement, budget and resource allocation, team development, and executive reporting.
This is a strategic player-coach role. Managers own daily calendars, publishing, moderation, and routine optimization; the Director sets direction, makes portfolio tradeoffs, approves high-impact work, and escalates material brand, legal, reputational, or investment decisions.
What You'll Do
Organic Social Strategy & Growth
Own the annual and quarterly organic social roadmap, including channel roles, audience priorities, platform investment choices, growth opportunities, and measures of success.
Translate integrated brand strategy into platform-native plans supporting brand building, product launches, community, retail, and ecommerce priorities.
Establish content pillars, recurring franchises, publishing principles, and calendar standards while empowering the team to own day-to-day execution.
Use social listening, trend forecasting, audience intelligence, competitive insights, and cultural signals to identify opportunities and inform brand, content, and product decisions.
Recommend where to increase, reduce, or redirect social investment based on brand impact, audience quality, commercial contribution, team capacity, and strategic relevance.
Team Leadership & Development
Lead, coach, and develop a multidisciplinary team of three Social Media Managers and two Multimedia Designers.
Establish clear priorities, accountability, decision-making responsibilities, performance expectations, and creative quality standards.
Set goals, conduct performance and development reviews, coach team members, and participate in hiring and succession planning.
Build scalable workflows for social planning, creative briefing, approvals, production, publishing, and measurement.
Manage the approved social budget, agencies, vendors, platform partnerships, and resource recommendations with accountability for efficiency and outcomes.
Community Management & Brand Reputation
Set community engagement, response, moderation, and reputation standards across priority social channels.
Partner with Customer Experience, Community, Brand Engagement, PR, and other teams to establish clear escalation paths for sensitive or high-impact issues.
Turn audience conversations, sentiment, recurring questions, and cultural signals into actionable recommendations for content, brand, product, and customer experience.
Maintain strong judgment around brand safety, reputation management, social listening, and sensitive real-time issues.
Creative Strategy & Cross-Functional Collaboration
Set the social creative strategy and quality bar for campaigns, launches, recurring franchises, reactive opportunities, and always-on content.
Ensure creative briefs clearly define the audience, business objective, creative hypothesis, platform role, deliverables, measurement plan, timing, and approval process.
Partner with Brand Partnerships, Influencer, Affiliate, and PR teams to align creator and UGC content with the broader social strategy.
Build a repeatable organic-to-paid creative pipeline with Growth and Paid Media teams, using high-performing organic content to accelerate testing and improve paid performance.
Integrate social with ecommerce, retail, email and SMS, product, community, and PR so priority moments launch with a coordinated audience and content strategy.
Performance Tracking & Optimization
Establish a clear KPI and measurement framework across audience growth, brand impact, content performance, community, commerce, and operational performance.
Deliver concise monthly executive reporting and quarterly business reviews explaining results, drivers, risks, learnings, and recommended actions.
Lead structured experimentation across hooks, formats, content series, cadence, creator inputs, and emerging platform features.
Measure direct, assisted, and longer-term brand impact and use those insights to guide channel, creative, budget, vendor, and staffing decisions.
Create a culture of testing and learning where successful creative and strategic insights can be scaled across brands.
Who You Are
- You are a strategic social leader who understands platform behavior, audience psychology, digital culture, and how social builds both brand equity and measurable business value.
- You bring 6+ years of progressive social, brand, or digital marketing experience, including ownership of multi-platform strategy for a consumer or DTC business.
- You have at least 3 years of experience leading a multidisciplinary social and creative team, with a record of developing talent and improving performance.
- You have built annual and quarterly channel strategies, made audience and investment tradeoffs, and translated brand positioning into platform-native content systems.
- You balance strong creative judgment with analytics, experimentation, attribution discipline, and clear executive storytelling.
- You have sound judgment in community, social listening, reputation, brand safety, and sensitive real-time issues, including when and how to escalate.
- You can lead across Brand, Creative, Paid Media, PR, Ecommerce, Retail, Product, and Customer Experience without blurring ownership or slowing decisions.
- Experience in fitness or wellness, retail or Amazon, social commerce, short-form video, and creator or UGC programs is preferred; a degree or equivalent practical experience.
- You can provide 2-3 relevant case studies or a portfolio showing your strategic role, team scope, business objective, results, and measurement approach.
Tools You'll Use
- Meta Business Suite
- TikTok
- YouTube
- Instagram
- Facebook
- Approved UGC, creator-management, and scheduling platforms
- Later
- Monday.com
- ChatGPT, Claude and approved AI tools
- Brand24 or approved social-listening platform
- Native social platform analytics
- Approved dashboard and business-intelligence tools
- Microsoft Teams
- Google Workspace
- Shopify
Work Environment
This is a U.S.-based hybrid role with an expectation of working from our Howell, New Jersey office 1-2 days per week.
You'll also be expected to be onsite for key photo and video shoots, live productions, planning sessions, and other priority brand moments as needed. Occasional quarterly travel may be required.
The role primarily collaborates during Eastern Time business hours, with flexibility expected when major launches, productions, live events, or real-time social opportunities require additional coverage.
