8+ years of creative content/marketing experience.
Deep understanding of consumer behavior and cultural trends.
Proven ability to develop creative strategies and execution plans.
Skilled in translating insights into impactful creative executions.
Knowledge of shopper creative best practices for optimization.
Experience in shopper content development and production.
Exceptional leadership and collaboration skills.
Responsibilities
Lead creative excellence as the main contact for retail and shopper executions.
Develop and implement creative strategies for shopper marketing across brands.
Collaborate with teams to identify growth opportunities and create shopper campaigns.
Create engaging briefs and guide agency partners in the creative process.
Develop commerce briefs that align business objectives with shopper insights.
Amplify creative ideas into communications that drive brand growth.
Lead omnichannel strategy and ensure creative excellence across channels.
Benefits
Work with iconic brands like Topo Chico and Dasani.
Join a creative team culture that encourages innovation.
Be part of an award-winning team at the forefront of technology.
Full Job Description
Job Description Summary:
Director, Shopper Creative (WTC)
What You'll Do for Us:
Lead creative excellence, serving as the single point of contact for retail and shopper executions between creative strategy, category, and localization teams.
Lead creative strategy for shopper marketing across brands in the portfolio.
Collaborate with the Creative Strategy and Brand/Category teams to define opportunities for brand growth and build plans to translate those opportunities into shopper campaigns.
Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands across traditional and digital retail experiences.
Develop inspiring commerce briefs that connect business objectives, shopper insights, and retail opportunities, resulting in scalable, best-in-class playbooks that enable strong System execution across channels and customers.
Amplify creative ideas for global and regional projects into contemporary communications that unlock future brand growth and excite consumers to build Brand Love (i.e., Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets, etc.).
Lead omnichannel shopper strategy and creative development in partnership with agency teams, ensuring creative excellence to drive purchase in-store and online.
Serve as an omnichannel SME and trusted partner across internal and agency teams to ensure programs are seamlessly executed across channels and delivered on time and on budget.
Qualifications & Requirements:
8+ years of creative content/marketing experience.
Deep consumer understanding, knowledge of cultural trends, awareness of current and future business needs, and experience leading internal and agency teams.
Demonstrated ability to develop creative strategy and execution plans.
Skilled in translating business needs and consumer/shopper insights into impactful creative executions, with data-backed solutions that drive retail sales, category growth, and basket size.
Ability to inspire and evaluate commerce strategy and creative based on strategic alignment, creativity, consumer impact, and System needs.
Knowledge of shopper creative best practices to ensure all creative deliverables are optimized for the channel and placement.
Stay ahead of trends in omnichannel commerce, consumer behaviors, and retail innovations to build compelling shopper programs for the future.
Experience in shopper content development and production.
Exceptional leadership, collaboration, and influencing skills to navigate cross-functional teams and inspire internal and external stakeholders.
Preferred creative or planning experience with world-class creative agencies and brands.
Prior CPG experience preferred.
What We Can Do For You:
Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Topo Chico, Dasani, Gold Peak, and more.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, creating a creative culture that supports risk-taking and innovation.
Innovation & Technology: The opportunity to work with an award-winning team that is on the cutting edge of innovation.
Skills:
Pay Range: United States: 169,000 - 200,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
