Bimbo Bakeries USA

Director Revenue Growth Management Capabilities Analytics and Insights

Bimbo Bakeries USA$151K — $211K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or advanced degree preferred.
  • 10+ years of experience in Revenue Growth Management, Commercial Analytics, or related fields.
  • Demonstrated success in analytics-driven business transformation and growth initiatives.
  • Deep expertise in pricing, promotion, assortment, and segmentation analytics.
  • Exceptional communication skills with a knack for simplifying complex concepts.

Responsibilities

  • Design and implement scalable RGM capabilities that enhance commercial decision-making.
  • Lead initiatives to strengthen RGM knowledge across the organization.
  • Champion a data-driven decision-making culture at BBU.
  • Lead advanced analytics efforts including price elasticity and demand forecasting.
  • Translate complex analytics into compelling business narratives for strategic decisions.
  • Own the RGM analytics and technology roadmap for scalable decision making.
  • Develop a deep understanding of market dynamics to uncover growth opportunities.

Benefits

  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match
  • Annual Bonus Eligibility
Full Job Description
Salary Range: $151,300 - $211,800

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

At Bimbo Bakeries USA, Revenue Growth Management is a critical competitive advantage that enables sustainable, profitable growth. As Director, RGM - Capabilities, Analytics & Insights, you will play a pivotal role in transforming how we make commercial decisions by building world-class capabilities, advanced analytics, and consumer-centric insights that unlock growth across our portfolio

This leader will help shape the future of RGM at BBU by developing innovative tools, scalable processes, and actionable insights that enable smarter decisions across pricing, promotion, assortment, trade investment, and portfolio strategy.

You will partner closely with Sales, Marketing, Finance, Category Management, Digital, and the broader RGM team to identify high-impact growth opportunities, quantify value creation, and translate insights into action. This role is ideal for a strategic thinker, builder, and change agent who is passionate about combining data, technology, and consumer understanding to drive business results.

Key Responsibilities:

Build Best-in-Class RGM Capabilities:
  • Design and implement scalable RGM capabilities, frameworks, and ways of working that elevate commercial decision-making.
  • Lead capability-building initiatives that strengthen RGM knowledge and adoption across the organization.
  • Champion a culture of data-driven decision making throughout BBU.
  • Advance Analytics & Revenue Optimization:
  • Lead advanced analytics and modeling efforts, including price elasticity, demand forecasting, promotion effectiveness, mix optimization, segmentation, and value creation analyses.
  • Develop actionable recommendations that fuel profitable growth and improve commercial performance.
  • Translate complex analytics into simple, compelling business narratives that influence strategic decisions.


Accelerate Digital Tools & Innovation:
  • Own the RGM analytics and technology roadmap, ensuring tools and platforms enable efficient, scalable decision making.
  • Identify and deploy emerging technologies, external best practices, and innovative methodologies that enhance commercial effectiveness.
  • Partner with Digital and IT teams to evolve BBU's RGM ecosystem and capabilities.


Lead Shopper, Consumer & Market Insights:
  • Develop a deep understanding of shopper, consumer, customer, and market dynamics to uncover untapped growth opportunities.
  • Integrate behavioral insights and marketplace trends into RGM strategies and recommendations.
  • Leverage insights to identify breakthrough opportunities beyond traditional revenue management approaches.
  • Drive Strategic Growth Initiatives:
  • Partner with the RGM Strategy team to evaluate opportunities, assess feasibility, quantify value creation, and prioritize investment decisions.
  • Identify transformational growth opportunities through analytics, consumer understanding, and external benchmarking.
  • Support enterprise-wide initiatives that accelerate net revenue growth and margin expansion.


Build High-Performing Teams:
  • Recruit, develop, and inspire a team of analytics, insights, and RGM professionals.
  • Foster a culture of curiosity, collaboration, accountability, and continuous learning.
  • Coach talent and create development opportunities that build future leaders.


Leadership Competencies:

  • Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Holds self and others accountable to meet commitments.
  • Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.


Education and Work History:
  • Bachelor's degree required; MBA or advanced degree preferred.
  • 10+ years of experience in Revenue Growth Management, Commercial Analytics, Consumer Insights, Strategy, Category Management, or related fields.
  • Demonstrated success leading analytics-driven business transformation and growth initiatives.
  • Deep expertise in pricing, promotion, assortment, segmentation, consumer/shopper insights, and advanced analytics.
  • Strong business acumen with the ability to connect insights to commercial strategy and financial outcomes.
  • Proven ability to influence senior leaders and drive alignment across cross-functional teams.
  • Exceptional communication and storytelling skills with the ability to simplify complex concepts into clear business recommendations.
  • Strong leadership, organizational, and project management capabilities.
  • Results-oriented mindset with a passion for innovation and continuous improvement.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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