Jones Lang LaSalle Incorporated

Director, Property Marketing

Jones Lang LaSalle Incorporated • $145K — $180K *
San Francisco, CA 94112In-Person
Real Estate & Construction
8 - 10 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree preferred
  • 10+ years of marketing experience, with a preference for commercial real estate background
  • Experience managing direct reports/team
  • Proficient in Microsoft Suite and Adobe Suites
  • Knowledge of marketing automation tools, Eloqua preferred

Responsibilities

  • Lead a team to develop and execute property marketing strategies
  • Build and manage comprehensive marketing plans for properties
  • Provide creative oversight and direction for visual marketing expression
  • Analyze marketing engagement metrics and improve strategies accordingly
  • Develop event strategies and manage vendor relationships

Benefits

  • 401(k) plan with matching contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Generous Paid Time Off and Company Holidays
  • Daily Pay for early access to earned wages
Full Job Description
Director, Property Marketing

The Property Marketing Director leads a team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and demonstrates the adaptability to learn nuances of multiple projects and develop strategy accordingly.

This person will primarily spend their time:
  • Managing and mentoring team of property marketers to build marketing plans that align with the goals of building owners and property representatives
  • Building marketing plans and managing associated tactics to bring property to market
  • Providing art direction to visually express the plan
  • Encouraging adoption and usage of JLL best practices for property marketing
  • Analyzing results and supporting team initiatives to improve engagement and metrics
  • Identifying areas of opportunity for improving process, communicating with stakeholders/clients and improving consistency of deliverables and quality of service
  • Driving business development efforts at the point of sale
  • Cultivating relationships with internal and external stakeholders


PRIMARY RESPONSIBILITES
  • Provide strategic guidance in the development of property marketing strategies and creative oversight throughout the creative process.
  • Make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology
  • Act as centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs
  • Develop consistent messaging and deploy variations on messaging by communication medium
  • Create, implement and track marketing plans and budgets for top tier listings and clients, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
  • Ensure consistency of strategic and design deliverables
  • Present property marketing strategies, plans and ideas to stakeholders to garner feedback/support and to clients to secure feedback/approval
  • Develop creative briefs to engage with creative team and partners
  • Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack
  • Develop client and prospect event strategy and execute events including managing relationships with outside vendors
  • Lead the development of marketing strategies and other relevant deliverables to aid in the pitching of new or expanded business opportunities
  • Attend and participate in pitches to promote marketing strategy and partnership to win business
  • Manage multiple projects simultaneously with limited direction
  • Contribute to team-wide/corporate marketing initiatives that are integral to the company's success
  • Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up
  • Direct the design of deliverables across all relevant mediums - digital and print (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).
  • Offer support with special projects as needed and as time allows


EDUCATION AND EXPERIENCE

Bachelor's Degree preferred

10 or more years of marketing experience, commercial real estate experience preferred

KNOWLEDGE, SKILLS AND ABILITIES
  • Experience managing direct reports/team
  • Outstanding project management and situational leadership skills
  • Excellent written and verbal communication skills
  • Experience translating business needs/challenges into marketing solutions
  • Positive, can-do attitude in the face of complication or adversity
  • Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
  • Experience and confidence in persuading the adoption of new ideas to clients and internal stakeholders
  • Assertive and deadline oriented
  • Comfortable and confident in conducting client presentations
  • Commitment to details and sound sense of graphic design
  • Ability to work in a team environment and juggle multiple projects simultaneously
  • Creative, "big picture" thinker
  • Budget management skills
  • Proficient in Microsoft Suite
  • Knowledge of Adobe Suites
  • Experience working with marketing automation tools, Eloqua preferred
  • Ability to travel approx. 10-25%


This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position:

145,000.00 - 180,000.00 USD per year

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location:

On-site -San Francisco, CA

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:
  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays
  • Early access to earned wages through Daily Pay

About Jones Lang LaSalle Incorporated

Jones Lang LaSalle is a financial and professional services firm that specializes in commercial real estate services and investment management. Its services include: tenant representation for organizations that lease office, industrial and retail spaces; consulting, which supports companies to develop workplace strategies such as occupancy planning, relocations, and energy and environmental sustainability initiatives; project and development services to manage ground-up creation, building construction, and major interior renovations; capital markets and real estate investment banking, which helps organizations buy and sell properties, and improve the financial impact of their real estate; facilities management for a variety of properties including office towers, retail and exhibition centers, and government, collegiate and industrial complexes; property management services, that provide on-site administration to help owners of office, industrial, retail and specialty properties reduce costs and enhance their property values; and valuations that provide impartial assessments of real estate worth through more than 200 corporate offices in 70 countries. Jones Lang LaSalle was formed by the merger of Jones Lang Wootton, a British firm with origins dating back to 1783, and LaSalle Partners, an American company formed from a predecessor launched in 1968. Jones Lang Wootton opened its first US office in New York in 1975. In 1997, the initial public offering was completed by LaSalle Partners for the company's common stock in the market.

Jones Lang LaSalle Incorporated Careers

Join the dynamic team at Jones Lang LaSalle Incorporated (JLL), a global leader in real estate services, where your career journey is just as important as the professional milestones you aim to achieve. At JLL, we offer more than just job opportunities; we provide a platform for growth, innovation, and leadership in an industry that shapes the world around us.

Work You’ll Do

At JLL, you will be part of a culture that prizes diversity, teamwork, and forward-thinking. Whether you are looking for a full-time position or an internship, JLL offers a variety of roles that cater to your professional skills and personal development goals. Our team is composed of the brightest minds in real estate, providing you with unparalleled mentorship and networking opportunities that foster career advancement.

Innovate and Lead

Embrace the opportunity to lead projects that redefine the real estate landscape, leveraging JLL’s global scale and deep industry expertise. Our commitment to innovation is evident in every strategy we implement and every building we manage. By joining our team, you will collaborate with professionals who are eager to share their knowledge and push the boundaries of what is possible in real estate.

Professional Growth and Development

JLL is dedicated to the professional growth of its employees. We offer robust training programs, including leadership development and diversity training, to ensure you are equipped for success. Our benefits extend beyond the basics, encompassing health, wellness, and financial planning to support you and your family at all stages of life.

Explore Job Opportunities

JLL is continuously expanding, and we are hiring across multiple disciplines. Explore positions that match your skills and interests in areas such as property management, sustainability, financial analysis, and more. We look for driven, curious, and innovative team players who are ready to make an impact.

Internship Programs

Kickstart your career with a JLL internship. Gain hands-on experience, build your resume, and make invaluable industry connections. Our internships provide a deep dive into the real estate sector, allowing you to apply academic learning to real-world challenges.

Join Our Team

Ready to advance your career at Jones Lang LaSalle Incorporated? Search open positions, read about our employment benefits, and prepare your resume. The interview process at JLL not only assesses your fit for the company but also ensures our culture aligns with your career aspirations.

Stay Connected

Keep up to date with the latest from JLL Careers by subscribing to our job alert emails. Receive personalized updates that align with your career preferences and learn about new opportunities in real-time.

Networking and Industry Leadership

At JLL, networking doesn’t end with your hire date. Continue to connect with leaders and peers through our various professional networks and community engagement initiatives. Lead the way in industry discussions, participate in global conferences, and contribute to innovative solutions that drive the future of real estate. At Jones Lang LaSalle Incorporated, we don’t just offer jobs—we offer careers that make a difference. Join us in shaping the future of real estate, one innovation at a time.
Learn more about Jones Lang LaSalle Incorporated
Size
98,000 employees
Market Cap
$7.4 billion
Industry
Real Estate & Construction
Net Income
$402.5 million
Founded
1783
5 Year Trend
+8.3%
Revenue
$16.5 billion
NASDAQ
JLL
* Ladders Estimates

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