Job Title: Director, Professional Marketing - SkinCeuticals
Division:LDB
Location:10 Hudson Yards, New York, NY 10001
Reports To:SVP Marketing
What You Will Do:
The Professional Marketing Director is a key member of the SkinCeuticals US Marketing team with a focus on B2B, B2C, and D2C marketing initiatives for SkinCeuticals physician customers. This role leads Marketing for SkinCeuticals Flagships, SkinLabs and Corporate Account Partners. This role works closely with the SVP of SkinCeuticals Marketing, and the AVP of Business Development to develop and execute marketing plans to grow top SkinCeuticals Medical customers through a range of strategic priorities and liaises closely with cross-functional teams including: brand marketing, sales, digital/e-commerce teams, retail team, PR/social, medical affairs, education, and training to accomplish the program objectives.
RESPONSIBILITIES:
MARKETING
- Develop and implement a 360-marketing strategy to launch and sustain growth ofSkinCeuticals Flagship, SkinLab and Corporate Account programs, includingnational awareness & new patient acquisitionprograms.
- Develop exclusive flagship marketing plans for new product launches and ongoing animations.
- Launch and maintain eCommerce for flagships, corporate accounts, and strategic account segmentsinclusive of all-year round support.
- Create sales driving marketing assets and develop and maintainexclusive promotional swag items and other GWPs to support sell-out growth.
- Partner with the global marketing team on prospectingtools to support new account openings across all account segments with focus on Flagships, Corporate, and Strategic account growth.
RETAIL
- Partner closely with globalbusiness developmentmarketingto createand execute a retail merchandising vision across topaccounts, including Flagships and SkinLabs.
- Develop, own, and innovate brand wide Merchandising Strategy for all levels of clinic support inclusive of diagnostic support tools and services.
BUDGET/SALES MANAGEMENT
- Responsible for sales forecasting Promotional strategy both online and offline.
- Own budget, planning, and executionof Commercial Offer program tieddirectly tototal professional channel sales.
- Evaluate channel growth through the analysis of sales patterns and treatment purchases.
- Budget managementboth from A&P andCAPEX.
PEOPLE & STAKEHOLDER MANAGEMENT
- Responsible for the growth & direct management of team of 2+employees.
- Collaborate closely with Business Development sales team and senior sales leaders.
- Collaborate and build relationships with medical professionals and support staff.
What We Are Looking For
Required Qualifications:
- BA/ BS degree in business or related field
- Entrepreneurial, self-starter with 8-10 years of experience in Business Development/Trade Marketing
- People-oriented, strong collaborator and people-manager. Professional business acumen that enables connectivity with medical professionals
- Results-oriented team player with a strong work ethic
Preferred Qualifications:
- Excellent organizational, written, and verbal communication skills along with attention to detail
- Ability to work independently and handle multiple projects simultaneously.
- Helpful to have strong appreciation of aesthetic/dispensing industry, skincare métier, and technology. Experience working with field teams a positive
- Some travel required. Expected to be in NYC Headquarters 3+ days/week (L'Oreal guidelines)
As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information AsFollows:
Salary Range: $138,500- $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your experiencedoesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
