The Director, Product Strategy & Engagement is responsible for shaping and delivering digital product and engagement strategy across an assigned portfolio of products and customer experiences. This leader brings together product strategy, communication strategy, AI and emerging capabilities to create connected experiences, accelerate delivery, and drive measurable customer and business value.
The Director partners across business, product, engineering, design, platform, data, operations, and other stakeholders to translate business priorities and customer needs into clear product strategies, engagement strategies, roadmaps, and delivery plans. Balancing strategy and execution, this leader identifies and recommends opportunities while translating broader business and digital vision into action. Through a data-driven, test-and-learn approach, they drive prioritization and cross-functional alignment, accelerate decision-making and execution, and continuously improve product and engagement outcomes.
DUTIES AND RESPONSIBILITIES
Product & Engagement Strategy
• Develop and deliver product and engagement strategies aligned to business and enterprise digital priorities.
• Translate business priorities, customer needs, and strategic direction into actionable product roadmaps and engagement plans.
• Lead communication strategists in developing customer engagement approaches across relevant channels and experiences.
• Identify opportunities and recommend solutions based on customer insights, product and engagement performance, market trends, and business needs, enabling faster, informed decisions.
Customer Experience & Portfolio Leadership
• Lead the strategy and execution of integrated, cross-channel digital experiences across the assigned portfolio.
• Connect what we build with how we engage customers, creating cohesive experiences across products and communications.
• Drive value-based prioritization and clear trade-off decisions based on customer outcomes, business impact, data, feasibility, and speed to value.
• Establish measurable outcomes and use product and engagement performance to continuously optimize strategy and priorities.
Stakeholder & Cross-Functional Leadership
• Serve as a trusted strategic partner to business and digital leaders, aligning stakeholders around product and engagement priorities, decisions, and outcomes.
• Partner across product, engineering, design, platform, analytics, operations, and business teams to deliver cohesive end-to-end experiences.
• Navigate a complex, matrixed organization to move initiatives from strategy through execution.
AI, Innovation & Continuous Improvement
• Champion the practical application of AI, automation, and emerging capabilities to improve customer experiences, team effectiveness, decision-making, and speed to value.
• Incorporate customer, competitive, industry, technology, and channel insights into product and engagement decisions.
• Champion a test, learn, and scale approach that enables teams to rapidly validate ideas, learn from results, and scale solutions that demonstrate value.
Team Leadership
• Lead and develop high-performing product and engagement teams, including product leaders, product owners, and communication strategists.
• Create clarity around priorities, outcomes, decision rights, and accountability, empowering teams to make informed decisions and execute with pace.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
QUALIFICATIONS
• Proven experience leading digital product, customer experience, and/or engagement strategy, preferably within healthcare or another complex customer-focused environment.
• Experience leading web, mobile, communications, and integrated omnichannel customer experiences.
• Demonstrated ability to translate business strategy and customer needs into product roadmaps, engagement strategies, and measurable outcomes.
• Strong strategic thinking combined with the ability to drive execution.
• Demonstrated ability to influence senior stakeholders and build alignment across cross-functional teams.
• Experience using product, customer, and engagement data to inform strategy and prioritization.
• Demonstrated ability to apply AI, emerging technologies, and evolving digital capabilities to improve customer experiences, ways of working, and business outcomes.
• Experience leading and developing product and/or engagement talent.
• Ability to operate effectively in a complex, highly matrixed organization.
LEADER EXPECTATIONS
Leaders are expected to operate as trusted collaborators, connecting priorities across the organization and partnering effectively across business, product, engagement, platform, design, engineering, and operations. They apply systems thinking, leverage AI and emerging capabilities, and use data-driven insights to accelerate decision-making and execution, translating strategic direction into measurable customer and business outcomes.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 161,900 - 269,800 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.
At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.
