Director, Product Marketing (Lyric HCM)
Overview
ADP is hiring a
Director, Product Marketing.
In this role, you'll own product marketing across assigned solution domains within ADP's Lyric HCM portfolio. You'll partner with Product Management, Sales, Marketing, Competitive Intelligence, and Analyst Relations to create the positioning, messaging, and customer-facing content that helps buyers understand why ADP is different and why it matters.
Success requires a blend of strategic thinking and hands-on execution. You'll spend as much time building as you do planning, creating the deliverables that customer-facing teams use every day and translating market insights into actions that improve commercial outcomes.
This role is an individual contributor position with significant ownership and impact. If you're energized by creating, writing, launching, enabling, and continuously improving how products go to market, we'd love to meet you.
What You'll Do
On a typical day, you will:
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create compelling narratives that help customers understand ADP's differentiated value and business impact.
- Produce core product marketing deliverables, including messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Partner with Product Management to translate product strategy, roadmap investments, and innovation into clear and compelling market stories.
- Lead messaging and go-to-market planning for product launches, enhancements, and market introductions.
- Develop buyer personas, customer journey insights, and market segmentation strategies to improve engagement and adoption.
- Equip Sales and Marketing teams with the content, messaging, and tools needed to communicate ADP's value effectively.
- Analyze customer feedback, market trends, competitive dynamics, and performance data to strengthen positioning and commercialization efforts.
- Bring customer and market insights into product discussions to help inform future investments and priorities.
- Partner across Product, Sales, Marketing, Competitive Intelligence, and Analyst Relations to ensure a consistent and differentiated market presence.
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To Succeed in This Role
You'll bring:
- Bachelor's degree or equivalent experience.
- 8+ years of experience in Product Marketing, Product Strategy, Sales Enablement, Competitive Strategy, Industry Analysis, or a related discipline.
- Experience marketing enterprise software, SaaS, HCM, ERP, or other complex technology solutions.
- Demonstrated success developing positioning, messaging, launches, enablement programs, or go-to-market initiatives that drive measurable business outcomes.
- Strong written and verbal communication skills, with the ability to simplify complex concepts into compelling customer-facing narratives.
- Experience creating content and assets used by sales teams, customers, analysts, or executive stakeholders.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Proven ability to build strong partnerships and influence across a highly matrixed organization.
Preferred Qualifications
- Experience in any of the following is a plus: HCM, payroll, workforce management, talent management, benefits administration, or related technology markets.
- Experience supporting enterprise or mid-market customer segments.
- Experience working with Competitive Intelligence, Analyst Relations, Sales Enablement, or Product Management teams.
- Experience bringing new products or capabilities to market.
- Familiarity with AI-enabled workforce technologies and emerging trends shaping the future of work.
Success Profile
You'll thrive in this role if you are:
- A builder who enjoys creating, refining, and improving the work products that help products succeed in the market.
- A strong storyteller who can translate complex ideas into messages customers understand and remember.
- Curious about customers, competitors, and evolving market dynamics.
- Comfortable moving between strategy and execution, from shaping a narrative to building the assets that support it.
- An influential collaborator who builds credibility through expertise, results, and a willingness to roll up your sleeves.
- Energized by ownership, accountability, and delivering high-quality work.
- Passionate about helping organizations solve workforce challenges through innovative technology and differentiated customer experiences.
