Job SummaryThe Product Line Director - Subsea is responsible for the growth, profitability, lifecycle management, and overall performance of FET's subsea product portfolio, including launch and recovery systems (LARS), winches, A-frames, offshore cranes, handling systems, and related subsea technologies.
This role serves as the business leader for the product portfolio, ensuring alignment between customer requirements, product development initiatives, operational capabilities, and financial objectives. In addition to managing the existing product portfolio, the Product Line Director is responsible for identifying and executing growth strategies in adjacent and emerging markets, including defense, subsea tooling, intervention systems, marine technology, and other applications that leverage FET's engineering and manufacturing capabilities. This role will develop long-term plans to expand the product portfolio, enter new markets, and drive sustainable revenue growth.
Working closely with engineering, operations, sales, marketing, and finance teams, this position identifies opportunities to enhance the product offering, improve profitability, strengthen market position, and support sustainable business growth. The successful candidate will possess a strong combination of technical knowledge, commercial acumen, and operational understanding within subsea and offshore markets.
Key ResponsibilitiesMarket Intelligence & Portfolio Strategy- Monitor market trends, customer requirements, competitive activity, and emerging technologies across offshore energy, subsea intervention, marine, defense, and oceanographic markets.
- Conduct market assessments to identify opportunities for growth, product differentiation, and portfolio expansion.
- Analyze customer and industry trends to guide future product development and investment strategies.
- Evaluate competitive positioning and recommend actions to strengthen market presence.
- Translate market insights into actionable business and product recommendations.
Customer & Commercial Support- Lead the sales and business development teams to support strategic customer opportunities and key account initiatives.
- Participate in customer meetings, technical reviews, proposal activities, and commercial discussions as the product expert.
- Develop a thorough understanding of customer applications, operational challenges, and future requirements.
- Support development of product positioning, customer value propositions, and go-to-market strategies.
- Represent the product line at customer meetings, industry conferences, trade shows, and association events.
- Provide product training and technical guidance to internal teams, channel partners, and customers as required.
Growth Strategy & Market Expansion- Develop and execute growth strategies for existing and adjacent markets, including defense, subsea tooling, intervention equipment, marine technology, and emerging offshore applications.
- Identify new product, technology, and service opportunities that leverage existing capabilities and create sustainable competitive advantages.
- Evaluate market entry opportunities, strategic partnerships, acquisitions, and investments that support long-term portfolio growth.
- Build and maintain a multi-year growth pipeline aligned with company strategic objectives and market trends.
- Lead commercial and engineering teams to develop growth plans for target sectors and key customers.
- Establish revenue and bookings growth objectives for new markets and regularly report progress against strategic initiatives.
Product Portfolio & Lifecycle Management- Own the overall performance and lifecycle management of the Subsea Systems product portfolio, including launch and recovery systems (LARS), winches, A-frames, offshore cranes, handling systems, and related technologies.
- Develop and maintain product roadmaps aligned with customer requirements, operational capabilities, and business objectives.
- Evaluate portfolio performance and recommend product enhancements, investments, rationalization, and end-of-life decisions.
- Establish product priorities and ensure resources are focused on the highest value opportunities.
- Maintain a balanced portfolio that supports revenue growth, profitability, customer satisfaction, and long-term competitiveness.
- Drive portfolio optimization activities to ensure products remain aligned with market demands and strategic business goals.
Product Development & Innovation- Lead the engineering and operational teams to define product requirements, prioritize development initiatives, and support execution of product roadmaps.
- Lead cross-functional reviews of new product concepts, product enhancements, and investment opportunities.
- Identify opportunities to improve product performance, safety, reliability, manufacturability, and customer value.
- Ensure product development activities are aligned with customer needs, market opportunities, and financial objectives.
- Support the commercialization of new products and technologies from concept through market launch.
- Champion continuous improvement initiatives that enhance product competitiveness and operational effectiveness.
Financial & Business Performance- Own product line revenue, profitability, cash generation, bookings, backlog, and margin performance.
- Develop and implement pricing strategies that support both market competitiveness and profitability objectives.
- Monitor financial performance and identify opportunities to improve margins, reduce costs, and increase market share.
- Support annual budgeting, forecasting, and strategic planning activities for the product portfolio.
- Develop business cases supporting product development investments, capital expenditures, and growth initiatives.
- Regularly review key business metrics and provide recommendations to improve overall product line performance.
- Develop and monitor growth initiatives across established and emerging markets, ensuring the product line maintains a healthy mix of core business and expansion opportunities.
Across Product Line Leadership- Lead and influence product line teams across engineering, manufacturing, operations, supply chain, sales, finance, and marketing.
- Align organizational resources around product priorities and business objectives.
- Foster collaboration to achieve product line goals, customer commitments, and operational excellence.
- Serve as the internal advocate for the Subsea Systems product portfolio.
- Drive accountability and effective decision-making across all stages of the product lifecycle.
Performance, Quality & Compliance- Establish and monitor key performance indicators (KPIs) related to revenue, profitability, bookings, backlog, product performance, market share, and customer satisfaction.
- Evaluate product line performance and communicate results, risks, and opportunities to senior leadership.
- Support compliance with applicable industry standards, quality management systems, customer specifications, and regulatory requirements.
- Promote a culture of safety, quality, reliability, and continuous improvement.
Skills & Knowledge- Strong business acumen with demonstrated success driving revenue growth and profitability.
- Working knowledge of product management, product lifecycle management, and portfolio optimization principles.
- Understanding of offshore and subsea equipment applications, customer requirements, and market dynamics.
- Strong analytical and financial skills, including business case development, forecasting, pricing strategy, and margin analysis.
- Ability to bridge technical, operational, and commercial functions to achieve business objectives.
- Excellent communication, presentation, and stakeholder management skills.
- Strong problem-solving, decision-making, and strategic thinking capabilities.
- Ability to lead, influence, and gain alignment across multiple functions and organizational levels.
- Customer-focused approach with the ability to translate market insights into actionable business strategies.
Education- Bachelor's Degree in Engineering, Business, Marketing, Finance, or a related field required.
Required Experience- Minimum of 7-10 years of progressive experience in product management, product line management, engineering, operations, project management, or commercial leadership roles within the offshore, subsea, marine, or energy industries.
- Experience with subsea equipment, offshore handling systems, launch and recovery systems (LARS), winches, cranes, marine systems, or other engineered capital equipment preferred.
- Demonstrated success managing product portfolios and driving revenue growth, profitability, and market expansion.
- Experience working directly with customers, operators, EPC contractors, integrators, shipyards, or marine organizations.
- Proven ability to lead cross-functional initiatives and influence stakeholders at all organizational levels.
- Strong understanding of manufacturing, engineering, and operational processes associated with engineered products.
- Experience supporting global markets and international customer relationships preferred.
