Deckers Brands

Director, Product - HOKA Road Footwear

Deckers Brands$154K — $208K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's preferred or equivalent experience.
  • 5-7 years in performance footwear product line management or merchandising.
  • 1-3 years of experience managing a team.
  • Strong background in working with athletes.
  • Proven critical thinking and problem-solving abilities.
  • Excellent communicator with negotiation and influencing skills.
  • Experience with consumer insights to drive product decisions.

Responsibilities

  • Lead and mentor a team of five PLMs, fostering their development and performance.
  • Create and execute strategic line plans for Road/Race in collaboration with senior leadership.
  • Conduct market research to drive consumer insights and competitor analysis.
  • Ensure effective cross-functional communication to align teams on product goals.
  • Present key product concepts with confidence at GTM gates and build excitement in media interactions.
  • Manage complex projects, demonstrating excellence in product line management.
  • Collaborate with Sports Marketing to strengthen athlete relations and develop race strategies.

Benefits

  • Competitive pay and bonuses to reward employee successes.
  • Financial planning and wellbeing resources to support employees' financial goals.
  • Generous time-off plans for health, family, and personal recharge.
  • Discounts and perks as part of the Deckers Brands team.
  • Opportunities for personal and professional growth and development.
  • Comprehensive health and wellness offerings to support a balanced lifestyle.
Full Job Description
Job Title: Director, Product - HOKA Road Footwear

Reports to: Sr. Director, Product - HOKA Performance Footwear

Location: Portland, OR (Hybrid)

Typically 3 times per week in office, Tuesday - Thursday

The Role

As Director of Product for Road at HOKA, you will write the next chapter of disruptive, beloved footwear experiences for our highest volume category. You'll lead a stellar team into the future, delivering unique high-performance solutions to road runners and elite athletes around the world. This role is all about exemplifying the spirit, creativity, and collaboration core to HOKA, and making a meaningful impact on the brand, the team, and the global running community.

Your Impact

  • Lead and develop a best-in-class Performance Road PLM team, mentoring, coaching, and empowering five PLMs of various experience levels.
  • Guide the team to deliver exemplary briefs and presentations for key GTM gates, modeling an always-on approach to product scrutiny and education.
  • Co-create and execute seasonal and long-range line plans for Road/Race, partnering with the Sr. Product Director to craft consumer-first Road strategy.
  • Drive consumer engagement to deliver product-informing insights and build competitor awareness through regular market travel and research.
  • Model and practice exceptional cross-functional communication, driving alignment across multiple teams in a matrixed environment.
  • Be a role model for delivering hard feedback in a timely, empathetic manner and manage complex projects, demonstrating PLM excellence.
  • Represent HOKA Road Product with confidence, leading presentations at all key GTM gates and building excitement for the category through engaging PR interactions and interviews.
  • Help develop a strong HOKA Road/Track Racing strategy, working with Athlete PLM to strengthen relationships with Sports Marketing and Athletes.
  • Drive toward competitive Race solutions across Road and Track, managing relationships with WA and ensuring compliance of all key product.


Who You Are
  • Bachelor's degree required; Master's preferred or equivalent combination of education and experience.
  • 5-7 years related experience in performance footwear product line management and/or merchandising with a strong product background.
  • 1-3 years people management experience required.
  • Strong experience working with athletes preferred.
  • Team leader with experience fostering and attracting talent.
  • Proven critical thinking skills with regards to unique product solutions.
  • Clear and concise communicator with proven negotiation and influencing skills; easily adapts to needs of different audiences.
  • Experience cultivating consumer insights and leveraging them to create thoughtful product briefs and brand buy-in.
  • Experience influencing cross-functional stakeholders in a matrixed alignment.
  • Strong presentation skills - ability to confidently communicate complex technical concepts and strategic direction.


What We'll Give You -
  • Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.


$154,700.00 - $208,800.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Portland, Oregon

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. To learn more about Deckers Brands, visit www.deckers.com.
Learn more about Deckers Brands
Size
4,000 employees
Market Cap
$10.4 billion
Industry
Net Income
$365.2 million
Founded
1973
5 Year Trend
+12%
Revenue
$2.3 billion
NASDAQ

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