DIRECTOR, PLAYFLY MAX (LOUISIANA STATE UNIVERSITY)
Baton Rouge, LA
Onsite
THE RUNDOWN
Playfly Sports is looking for a Director, Playfly Max to join our team in Baton Rouge, LA. The Director, Playfly Max will be responsible for generating NIL revenues on behalf of the university to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the staff and university athletics, and the Playfly MMR staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support university NIL.
WHAT YOU'LL ACCOMPLISH
• Partner with athletics department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.
• Identify potential sponsors through networking with university stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and university Athletics to create sales inventory, revenue projections and overall revenue strategy for the university project assets
• Conceptualize, plan, and execute revenue generating events and strategize other incremental revenue generation opportunities
• Manage sponsorship collections and third party NIL student-athlete payments
• Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner's marketing goals
• Create sales proposals and draft/negotiate contracts with NIL sponsors
• Draft/negotiate contracts with student-athletes on behalf of various sponsors
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent Playfly Max, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned
WHAT YOU'LL BRING
• Bachelor's degree required
• 5-7 years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills
• 5 years of experience in a sales and revenue generation role preferred
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and "conceptual" sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Ability to develop and manage individual project P&L's to a desired positive net outcome
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with university Athletics.
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
• Must be available for game days and evening athletic events and other special events
• Must be available to travel as needed for client presentations
• Must be able to work nights and weekends around sporting and other special events
