What's the position?The Director, Partnership Marketing leads Hard Rock Bet's partnership strategy and execution across the lifestyle, entertainment, music, culture, and premium experiences landscape. This role owns the full Lifestyle & Entertainment portfolio, from strategy and opportunity evaluation through activation and measurement, and builds, coaches, and scales the team that brings it to life.
You will set the vision for how Hard Rock Bet shows up in culture, translate the brand's entertainment heritage into partnership programs that drive brand and business impact, and serve as the senior point of accountability for the vertical's performance. This role reports to the Senior Director, Partnership Marketing.
What You'll DoStrategy & Portfolio
- Own the Lifestyle & Entertainment partnership strategy and roadmap, spanning music, entertainment, festivals and live events, premium experiences, destination and venue partnerships, and grassroots opportunities across community organizations and local and regional businesses that deepen market relevance, engagement and brand affinity
- Identify, evaluate, and prioritize new partnership opportunities that ladder into brand and business objectives
- Grow existing partnerships by uncovering incremental value, activation opportunities, and added-value assets
- Define the vertical's KPI framework and measurement approach in partnership with Evaluation & Measurement
Activation & Execution
- Oversee end-to-end activation across on-site, digital, social, CRM, content, paid media, and promotions
- Ensure flawless execution and brand consistency across all Lifestyle & Entertainment activations
- Manage external agencies to maximize creative quality, scale, and activation effectiveness
- Establish efficient processes, documentation, and operational structures that improve speed and scalability
Cross-Functional & Leadership
- Partner with Brand, User Acquisition, CRM, Promotions, Content, Product, Analytics, Operations, and Legal/Compliance to ensure partnerships are effectively executed and measured
- Build, coach, and grow a high-performing team, providing mentorship and fostering a culture of creativity, accountability, and ROI-driven execution
- Own reporting cadences that give leadership clear visibility on portfolio performance and activation outcomes
- Deliver strategic evaluations of partnership ROI, including valuation, activation effectiveness, and cross-channel integration
What are we looking for?You live at the intersection of culture, entertainment, and brand. You have the network and the instincts to know where Hard Rock Bet should show up, the operational rigor to make it happen flawlessly, and the leadership to build a team behind you. You think portfolio-first, you connect every investment back to business impact, and you thrive in a fast-paced, ever-changing environment.
You will have:- B.S./B.A. with 8-10+ years of partnership marketing, sponsorship, or brand activation experience (brand, entertainment property, music, league, or agency), with 5-8+ years leading and developing teams
- Online casino or iGaming marketing experience strongly preferred
- Deep fluency and network across entertainment, music, and culture
- Proven record of delivering sponsorship ROI, growing brand equity, and driving results through strategic partnerships
- Expertise in partnership valuation, activation strategy, ROI modeling, and recap reporting
- Experience managing external agency partners and collaborating across internal cross-functional teams
- Strong organizational skills and the ability to build operational structures that improve speed, efficiency, and scalability
- Excellent leadership and interpersonal skills, capable of inspiring teams while collaborating across departments
- Strategic, audience-first thinker who connects partnership assets to brand storytelling and cultural relevance
- Comfortable operating with ambiguity and making data-informed decisions under pressure
- Proficiency with project management tools (Monday.com, Asana, Airtable) and campaign workflows
- Passion for sports, sports betting, entertainment, and culture
What's in it for you?We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to:
- Flexible vacation allowance
- Remote (FL Based): Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Davie, FL headquarters at least twice a year, or a hybrid arrangement
- Innovative Environment: Join a team that thrives on pushing boundaries
- Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth
- Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives
- Backing of a globally recognized brand and enterprise-level resources
