Overview

The Director, Paid Strategy & Planning serves as a senior media expert, providing departmental and client leadership while enhancing the visibility of the media practice. This person manages a media team and ensures that media strategies and deliverables meet or exceed client expectations, deliver value, and uphold our quality standards. The role includes guiding tactical and strategic media planning, mentoring staff, driving digital and traditional media initiatives, and supporting new business efforts. The Media Director may also collaborate with other key agencies as needed.

Responsibilities

• Develops forward-thinking, innovative, cross-channel media strategies, including traditional and digital media, to improve client marketing effectiveness and drive business growth.
• Advises clients and internal teams on media opportunities, including local media campaign planning.
• Serves as client team lead on medium to large media accounts, managing $10M+ in total media spend.
• Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients.
• Responsible for upselling services and contributing to business development efforts.
• Guides and supervises a media team of 10+ employees, including hiring, training, coaching, staffing, and performance evaluation.
• Attends and represents clients at industry events, helping to build industry relationships and thought leadership.
• Contributes to client-specific POVs and overall media strategy documentation.
• Demonstrates tactical media planning experience across channels.
• Applies working knowledge of media planning tools (e.g., Pathmatics, Vivix, Kantar, MRI, Comscore) and activation platforms such as Prisma, Meta, and AdWords.
• Experience with traditional media including linear TV and OOH is preferred.

Qualifications

• Retail media network experience is a plus
• 7-10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
• Demonstrated experience in both traditional and digital media, tactical planning, and local media campaign execution.
• Proven leadership and team management experience.
• Bachelor's degree (BA/BS) from a four-year, accredited college or university.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.