Chewy

Director, Paid Social Media

Chewy • $186K — $297K *
Plantation, FL 33388In-Person
Retail & Consumer Goods
11 - 15 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • 12+ years in paid social, performance marketing, or digital media with progressive ownership of large-scale programs.
  • 5+ years of experience leading teams, including hiring and developing talent.
  • Expertise in paid social and video platforms with strategic guidance ability.
  • Successful track record of scaling full-funnel paid social programs for measurable outcomes.
  • Hands-on experience in campaign mechanics like bidding, optimization, and reporting.
  • Strong background in using AI-enabled analytics and rapid content experimentation.
  • Comfort with imperfect attribution environments, utilizing mixed data for decision-making.

Responsibilities

  • Lead Chewy's full-funnel paid social strategy across multiple platforms.
  • Own the paid social investment strategy including budget allocation and efficiency guardrails.
  • Develop the paid social operating model, focusing on campaign architecture and optimization.
  • Collaborate to establish a high-velocity creative testing engine across various segments.
  • Enhance demand quality and intent through paid social efforts.
  • Work with teams to improve measurement approaches and business contributions.
  • Convey media performance narratives to senior executives and stakeholders.

Benefits

  • A workplace that encourages authenticity and career growth.
  • Supportive culture with management that values employee journeys.
  • Opportunities for connections through diversity and inclusivity programs.
  • Comprehensive medical, dental, and vision benefits with wellness resources.
Full Job Description
Job Description:

Director, Paid Social Media

Your Opportunity

Chewy is seeking a Director, Paid Social Media to lead one of the most visible and strategically important growth areas in our marketing portfolio. This leader will own our paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest and emerging platforms, helping Chewy create brand awareness, demand, deepen engagement, and acquire high-quality customers in the places where pet parents increasingly search, discover, evaluate, and shop.

This is a high-impact opportunity to shape how Chewy shows up across the modern social ecosystem. You will lead a significant paid social investment and build the strategy, operating model, creative testing systems, measurement approach, and team capabilities required to make Chewy one of the most trusted, talked-about, and effective social brands in the pet category and beyond.

The ideal candidate is both a strategic growth leader and a deep paid social operator. You understand the distinct role each platform can play across the customer journey, and you know how to match the right creative, audience, bid strategy, and measurement approach to the right business objective. You are fluent in platform-native creative, full-funnel analytics, AI-enabled testing, and the realities of measuring social impact in a noisy attribution environment.

This role reports into the Head of Social Media & Editorial within Chewy's Performance Media organization, with meaningful visibility to VP, C-suite, and cross-functional senior leaders. You will partner closely with Brand, Creative, Influencer, Marketing Science, Finance, Product, Martech, Merchandising, and agency/platform partners to connect platform attention to downstream business outcomes, including high-quality sessions, purchase intent, branded demand, gross adds, CAC, revenue, LTV, and contribution profit.

What You'll Do
  • Lead Chewy's full-funnel paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest, and emerging platforms, defining the role of each channel across awareness, consideration, acquisition, retention, and demand creation.
  • Own paid social investment strategy, budget allocation, scaling criteria, efficiency guardrails, and test-and-learn priorities across a significant scaled media portfolio.
  • Build and improve the paid social operating model across campaign architecture, audience strategy, bidding, creative testing, signal quality, reporting, and optimization.
  • Partner with Brand, Media Comms, Creative, Influencer, and agency teams to develop a high-velocity, platform-native creative testing engine across hooks, formats, creators, offers, products, categories, and customer segments.
  • Drive high-quality demand to Chewy by improving the volume, quality, and purchase intent of sessions generated through paid social.
  • Partner with Marketing Science, Finance, Martech, and Product to evolve measurement across platform attribution, incrementality, lift studies, MMM, signal quality, and downstream business contribution.
  • Translate platform and media performance into executive-ready narratives that connect reach, views, engagement, clicks, and site/app behavior to business outcomes such as branded demand, gross adds, CAC, revenue, LTV, and contribution profit.
  • Lead, coach, and develop a high-performing team of digital marketing managers, platform channel leads, and agency partners.

What You'll Need
  • 12+ years of experience in paid social, performance marketing, growth marketing, or digital media, with progressive ownership of large-scale paid media programs.
  • 5+ years of people leadership experience, including hiring, coaching, performance management, and developing strong operators into strategic business leaders.
  • Deep fluency in paid social and video platforms, with the ability to guide channel strategy, challenge platform recommendations, and coach teams on platform-specific best practices.
  • A track record of scaling full-funnel paid social programs that drive measurable outcomes across awareness, consideration, acquisition, retention, customer quality, and long-term value.
  • Hands-on depth in the core mechanics of paid social, including campaign architecture, audience strategy, bidding, optimization, creative testing, signal quality, event tracking, automation, and performance reporting.
  • Demonstrated ability to improve performance through platform-native creative, rapid experimentation, audience insights, and disciplined learning agendas.
  • Experience managing significant media budgets and making investment recommendations tied to revenue, CAC, ROAS, LTV, contribution profit, incrementality, and enterprise priorities.
  • Experience with AI -enabled creative analytics, automated variation testing, modular creative systems, or rapid content experimentation at scale.
  • Comfort making decisions in imperfect attribution environments, using a mix of platform data, incrementality testing, brand or conversion lift, MMM, and downstream business signals.
  • Ecommerce, retail, marketplace, subscription, or high-velocity consumer growth experience, with an understanding of category strategy, merchandising priorities, customer lifecycle, and margin-aware growth.
  • Executive communication skills, with the ability to simplify complexity, debate tradeoffs, influence senior stakeholders, and turn data into clear strategic recommendations.


Bonus
  • Experience scaling paid social within a large retail, ecommerce, marketplace, subscription, or consumer brand environment.
  • Experience with signal strategy, including pixel/CAPI, event quality, privacy-safe measurement, audience signals, and automated bidding governance.
  • Experience with creator-led paid media, Spark Ads, whitelisting/allowlisting, affiliate creator amplification, or influencer-to-paid social workflows.
  • Passion for pets, culture-first creative, and building paid social programs that earn attention, create demand, and drive measurable business impact.


What You'll Get
  • A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywhere - different places and different walks of life. It is what makes them unique. Likewise, Chewtopians are encouraged to bring their perspectives to deliver on our mission.
  • Work in a culture that cares, with managers who value you and your career journey. Be empowered to think big, deliver results, and become your best.
  • Opportunities to build meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and inclusive company events, programs, and activities.
  • Comprehensive medical, dental, and vision benefits, in addition to wellness programs and resources that enable you to be your best self in and outside of work.


The base salary range for this role is $186,500 - $297,500.00.
  • The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.


We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.

Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

About Chewy

At Chewy, we view pets (and pet parents) as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Customers love shopping our wide selection of products including more than 65,000 items (including our Private brands and Healthcare products), which we offer at competitive prices and fast 1-2 day shipping. Chewy’s commitment to customer service is the core of our brand, and our customers love us for it. We “WOW” pet parents through 24/7 assistance, advice and encouragement every day of the year. We make pet parenting easy with our convenient Autoship subscription program—which allows our customers to schedule their orders, so they never run out of their pet food, supplies and medication they need. Chewy is an experience company built on the back of product and technology. Innovation drives our operations and our team is constantly striving to find new and better ways to improve. From an easy-to-navigate website and highly-rated mobile apps, to detailed order tracking and personalized “Pet Profile” features, we are transforming the way pet parents shop.

Chewy Careers

Join the vibrant team at Chewy, where we offer exceptional job opportunities to advance your career in the dynamic world of e-commerce. As a leading company in the pet industry, Chewy is dedicated to making pet care easier and more enjoyable for pet parents everywhere. Work You’ll Do At Chewy, we are constantly on the lookout for passionate, driven professionals to join our diverse team. Whether you're seeking a position in IT, customer service, marketing, or logistics, Chewy provides a platform for professional growth and innovation in every career path. Our commitment to leadership and diversity training ensures that every team member is equipped with the skills to lead and innovate. By joining Chewy, you will work alongside a team of dedicated professionals who are always pushing the boundaries of what's possible in e-commerce and customer service. Internship and Employment Opportunities Chewy offers a variety of internship and employment opportunities that cater to a wide range of skills and interests. Our internships provide invaluable hands-on experience, helping you to enhance your resume and prepare for a full-time position within our company. Chewy is not just about hiring employees; it's about nurturing future leaders. Benefits and Culture At Chewy, we believe that the well-being of our team is paramount. We offer a comprehensive benefits package that supports the health, financial security, and work-life balance of our employees. Our culture is centered on open communication, respect, and a shared passion for our mission. We celebrate diversity and are committed to creating an inclusive environment for all team members. Innovation and Growth Chewy is at the forefront of innovation in the pet industry. We are constantly exploring new technologies and strategies to enhance our services and expand our market reach. This focus on innovation drives our company's growth and offers our team members numerous opportunities to get involved in exciting projects and advance their careers. Networking and Professional Development We encourage our employees to engage in networking and professional development activities that can enhance their career prospects. Chewy supports various initiatives, including workshops, seminars, and training sessions, to help our team members grow their professional network and develop new skills. Join Our Team Explore the job opportunities at Chewy by searching open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players who are ready to take their career to the next level. Stay Connected Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here at Chewy. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Chewy. Chewy is more than a company; it's a community where you can grow your career and make a difference. Join us in our mission to be the most trusted and convenient online destination for pet parents (and partners) everywhere.
Learn more about Chewy
Size
21,300 employees
Market Cap
$15.9 billion
Industry
Retail & Consumer Goods
Net Income
-$174.4 million
Founded
2011
5 Year Trend
+136.6%
Revenue
$6.4 billion
NASDAQ
CHWY
* Ladders Estimates

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