Director, Paid Media (Advertising)

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or Business Administration; MBA preferred.
• 7-10 years of experience in integrated media and performance marketing.
• 5+ years of experience managing high-performing marketing teams.
• Proven track record in managing multi-million-dollar marketing budgets effectively.
• Experience with marketing analytics and performance measurement frameworks.

Responsibilities

• Develop and oversee the annual paid media strategy and budget allocation across various channels.
• Balance brand-building and demand-generation strategies throughout the customer journey.
• Collaborate with agency teams for planning and performance optimization.
• Lead a team in executing marketing initiatives that enhance media performance.
• Direct campaign planning aligned with promotional calendars and park priorities.
• Monitor and report on key performance indicators to assess marketing effectiveness.
• Manage relationships with agency and technology partners, ensuring accountability and innovation.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Assistance Program
• Legal Assistance Plan