10+ years of hands-on paid media experience (search, paid social, affiliate)
1-2 years of people management experience
Ecommerce experience in a fast-paced, high-growth environment
Proficiency in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics
Strong analytical skills with advanced Excel proficiency
Responsibilities
Own strategic planning and execution of all paid media channels
Manage relationships with partner agencies and vendors
Build campaign budgets and media mix strategies to meet ROAS targets
Collaborate with the creative strategy team to develop high-performing campaigns
Lead and grow the in-house paid media team
Benefits
Health, dental, and vision insurance
Paid time off and vacation
Sick days and paid holidays
Short and long-term disability
401(k) plan
Employee Assistance Program
Flexible Spending Accounts
Home office and internet stipends
Company discount and team building activities
Company-issued computer
Full Job Description
Location:
Remote - within the United States
Visa Sponsorship:
This position is not eligible for Visa sponsorship.
The Role:
The Director, Paid Growth Marketing will lead our performance marketing team and paid acquisition agencies, while identifying new opportunities for scale within our DTC business. This role plays an integral part in defining and executing our growth strategy owning day-to-day campaign management to continue scaling business growth and new customer acquisition.
The ideal candidate is an analytical, customer-focused, and collaborative problem-solver and leader who values results while thriving in a fast-paced environment. We're looking for curious, kind, proactive colleagues who challenge one another to grow. You should be motivated to help build a brand that inspires families to make special memories.
What You'll Do:
Own strategic planning and oversee execution of all paid media channels, including paid social, search, display, and affiliate and explore new channels (CTV, audio, direct mail) to drive incremental growth.
Manage relationships with partner agencies and vendors, holding them accountable for performance and ensuring clear, consistent communication.
Build campaign budgets and media mix strategies that hit ROAS targets, grounded in CAC and LTV trends, and optimize continuously against key KPIs.
Partner with our in-house creative strategy team to develop high-performing campaigns, running A/B tests and iterating to improve efficiency.
Build, grow, and lead our in-house paid media team, including channel specialists across Paid Social, SEM, and Affiliate.
Cultivate a team capable of running full-funnel campaigns across all channels to drive customer acquisition.
Lead a rigorous testing and experimentation process across channels, translating results into customer and creative insights that shape future strategy.
Collaborate with Ecommerce, Merchandise Planning, and Creative to promote products in ways that maximize new customer acquisition.
Work with Ecommerce on conversion rate optimization, landing page performance, and overall campaign effectiveness.
Partner cross-functionally within Marketing to uncover growth and viral opportunities across organic channels - social, influencer, community - and through creative assets.
Collaborate with Data Analytics to build reporting frameworks that measure performance and test outcomes.
Report on performance regularly, proactively surfacing insights and learnings to the broader team.
Stay ahead of digital marketing trends and best practices, bringing fresh recommendations to the team.
What you'll bring to the team:
10+ years of in-house hands-on paid media experience (search, paid social, affiliate).
1-2 years of people management experience; a track record of building, motivating, and growing teams is a plus.
Ecommerce experience is required, ideally within a fast-paced, high-growth environment.
Experience with additional channels including: TV, radio, OOH, podcasting is a plus.
Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics.
Strong command of core digital marketing KPIs: CPA, CPC, CPM, LTV, ROAS.
Advanced Excel skills required; Power BI or similar BI tool experience is a plus. You bring sharp analytical instincts, strong problem-solving skills, and close attention to detail.
You're willing to do individual contributor work alongside strategic leadership - no task is too small.
You balance warmth and openness with urgency, and you thrive in fast-paced environments.
You're technical, analytical, and strategic, and know when to lead with data.
Ownership and accountability define how you work - they're what keep the team focused on the highest-leverage opportunities.
You're excited by the opportunity to build and lead a critical function within a high-growth business.
You love rolling up your sleeves in a startup environment to get things done.
You're endlessly curious about business growth, acquisition, and consumer behavior and you love pairing that curiosity with disciplined strategy and testing.
What we're excited to offer you:
Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
A supportive environment that fosters and encourages new ideas and innovation
The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy
