Location : JSU Main Campus, MS
Job Type: Full-Time
Job Number:College/Division: Public Relations
Opening Date: 07/10/2026
Description The Department of University Communications is hiring for the position of Director of Web Strategy and Digital Experience.
Examples of Duties - Lead the strategy, planning and continuous improvement of Jackson State University's public-facing web ecosystem, Including the university's website, microsites and related digital platforms.
- Serve as the university's front-end web strategy lead, ensuring that digital content, navigation, design and user experience r align with JSU's brand, mission and strategic priorities.
- Develop and maintain digital governance standards for university web properties, including, content standards, page ownership expectations, approval workflows and content lifecycle guidance.
- Partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment.
- Lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively.
- Develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement.
- Create and maintain standards for web content. digital brand consistency, page templates and user-centered digital communication.
- Train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards.
- Collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments.
- Work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals.
- Establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties.
- Review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities.
- Identify opportunities to improve JSU's digital experience through new tools, emerging practices, content standards and user-centered approaches.
- Maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online.
- Perform other related duties as assigned by the Chief Communications Officer.
Typical Qualifications - Bachelor's degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field.
- Experience working in higher education, government, nonprofit or another mission-driven environment.
- Experience with enterprise content management systems such as WordPress, Drupal or accomparable platform.
- Experience with web analytics, accessibility auditing, search engine optimization tools or usability testing platforms.
- Experience developing digital standards, content governance processes, web policies or training materials for distributed content contributors.
- Working knowledge of HTML, CSS and front-end web practices.
- Familiarity with emerging digital trends, including Al-assisted search, content discoverability and evolving user behavior across web platforms.
We offer a complete benefits package to full-time employees, including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.
Part-time employees who work 20 hours or more per week are eligible for the complete benefits package.
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01
Which statement below best describes the highest level of education you have completed?
- High school graduate, diploma or the equivalent (GED)
- Associate degree
- Bachelor's degree
- Master's degree
- Specialist degree
- Ph.D
- G.E.D.
- Juris Doctorate
02
Can you, if hired, provide proof of education?
03
Will you now or in the future require sponsorship to work in the United States?
Required Question
