Director of Web Content Strategy

Job Description

The Opportunity

Embry-Riddle Aeronautical University is seeking a collaborative and strategic Director of Web Content Strategy to lead the University's enterprise-wide digital content strategy. This is an exciting opportunity to shape how the institution communicates across its digital ecosystem, including the external website, internal portal, and digital signage platforms.

In this role, you will establish and guide web content governance, editorial standards, and content lifecycle strategy across a decentralized network of contributors. You will partner closely with Enrollment Marketing, University Communications, Information Technology, and academic and administrative units to ensure content is consistent, accessible, optimized, and aligned with institutional priorities.

This position offers the opportunity to lead a high-impact content function that directly supports student recruitment, engagement, and institutional brand strength. The Director will also lead and develop a team of content professionals while driving innovation, scalability, and continuous improvement across all digital platforms.

Key Responsibilities

• Lead the development and execution of the University's enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems.
• Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA).
• Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties.
• Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements.
• Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development.
• Collaborate with cross-functional partners across Enrollment Marketing, Communications, IT, UX/Design, and academic units to align content strategy with institutional goals.
• Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms.
• Lead training and enablement programs for distributed content contributors across the University.
• Define and monitor content performance metrics (SEO, engagement, conversion) and leverage analytics to inform optimization strategies.
• Oversee content quality, accuracy, accessibility, and consistency across all digital platforms to ensure a high-quality user experience.

• Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution - with no vesting period.
• Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.

Qualifications

Required Education and Qualifications:

• Bachelor's degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related field.

Required Experience

• 7-10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi-stakeholder organization.
• 3-5 years of leadership experience, including direct supervision and team development.

Required Skills, Knowledge, and Abilities

• Demonstrated ability to develop and lead enterprise-level web content strategies aligned with organizational goals.
• Strong leadership and stakeholder management skills, with the ability to influence and drive adoption across decentralized teams.
• Expertise in content strategy, information architecture, SEO, usability, and accessibility standards (WCAG 2.2, ADA compliance, W3C standards).
• Experience managing large-scale, multi-platform content ecosystems (e.g., Sitecore, SharePoint Online, digital signage platforms).
• Proven ability to develop and implement content governance frameworks, including workflows, ownership models, and editorial standards.
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable content improvements.
• Excellent written and verbal communication skills, including the ability to present strategy, train stakeholders, and guide distributed contributors.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven problem-solving and critical thinking abilities with a focus on scalable solutions and continuous improvement.
• Ability to work independently and collaboratively across technical and non-technical teams.
• High attention to detail, strong organizational skills, and ability to manage complex content environments.
• Commitment to IT core values, including accountability, continuous learning, collaboration, and innovation.
• Experience in higher education or similarly decentralized organizations strongly preferred.

Application process/requirements

To submit your application for this opportunity, please visit the Embry-Riddle Career Site and search for requisition number R311507. Please attach all relevant materials to your application when you apply online. Complete submissions include:

• Cover letter
• Full Resume
• Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)

Current Embry-Riddle employees: Please apply directly through the ERAU Employee Hub Central application within Workday.