Charlotte-Mecklenburg Schools

Director of Student Planning & Outreach

Charlotte-Mecklenburg Schools$76K — $92K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's preferred.
  • Minimum of five years experience in planning or program choice is preferred.
  • Strong knowledge of data systems, tools, and analytics.
  • Proven ability to lead and manage diverse teams.
  • Experience with project management procedures and best practices.

Responsibilities

  • Lead the design, implementation, and enhancement of data-driven systems for student planning.
  • Analyze enrollment data to inform decision-making and strategies.
  • Develop and execute marketing and enrollment strategies aligned with district goals.
  • Cultivate relationships with stakeholders to improve enrollment processes.
  • Utilize data analytics to track trends and provide actionable insights.

Benefits

  • Involvement in professional development workshops and leadership training.
  • Opportunities for collaboration with various departments.
  • Supportive work environment focused on community engagement.
  • Ability to influence and improve student planning processes across the district.
Full Job Description
Non Instructional/Support Services - Position - Other



Start Date

Open Date 09/15/2026

Closing Date 10/06/2026

General Definition of Work

The Director of Student Planning & Outreach, under minimal supervision, performs senior-level work with considerable decision-making leading the design, implementation, and continuous improvement of data-driven systems that support student assignment, enrollment, and planning strategies. Position leverages data analytics, automation, and digital tools to improve operational efficiency, inform decision-making, and enhance transparency across student planning processes. Position oversees enrollment projections, school boundaries, continuation patterns, and school choice processes, while building scalable systems and workflows to support district-wide planning initiatives. Employee performs advanced work to carry out Board of Education policies and procedures under the direction of the Executive Director of Student Planning & Outreach.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary/Status

Pay Grade 10/Full-time, 12 months

Reports To

Executive Director of Student Planning & Outreach

Place of Work

The normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte- Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time.

Essential Functions
  • Adhere to all state, federal, and local laws, policies, and procedures
  • Lead, manage, supervise, and evaluate assigned programs/staff
  • Investigate, analyze, and formulate methods for handling special projects/reports
  • Apply project management procedures and best practices to department initiatives
  • Continuously assess, design, and enhance data systems, tools, and workflows to improve efficiency, accuracy, and transparency in student planning processes
  • Prepare recommendations related to student assignment boundaries and continuation patterns
  • Develop and execute marketing and enrollment strategies (both short- and long-term) that are aligned with the goals and objectives of the district
  • Promote internal and external communication to improve transparency, access, and enrollment; develop enrollment projection and recruitment strategies
  • Cultivate relationships with key stakeholders, including families and community partners
  • In collaboration with Communications, develop marketing collateral
  • Utilize data analytics to track trends and inform decision-making
  • Conduct market research and demographic analysis
  • Monitor and participate in departmental budget development
  • Coordinate planning and outreach work across departments
  • Design, develop, and optimize data systems, dashboards, and tools to support student planning and enrollment processes
  • Identify opportunities to automate manual workflows and improve efficiency through technology solutions
  • Lead the integration and use of data platforms (e.g., GIS mapping tools, dashboards, data visualization tools)
  • Collaborate to implement scalable technology solutions
  • Translate complex data into actionable insights to inform decisions and recommendations
  • Ensure data integrity, consistency, and accessibility across systems
  • Facilitate staff meetings and attend other related meetings as needed/required
  • Participate in professional development workshops and leadership training
  • Create an inclusive environment with positive communication/public relations
  • Perform related work as assigned or required


# of Jobs 1.00

Salary: From 76669.00

Teacher Scale N

Minimum Educational Requirements Bachelors

Term 12 Month

Additional Job Information

Education and Experience
  • Bachelor's degree required
  • Master's degree in related area preferred
  • Minimum of five (5) years' experience in planning or program choice preferred
  • Equivalent combination of education and experience


Special Requirements
  • Possess and maintain a valid driver's license or ability to provide own transportation
  • Travel to school district buildings and professional meetings


Physical Requirements/Working Conditions
  • Work requires the occasional exertion of up to ten pounds of force
  • Work regularly requires the exchange of accurate and detailed information through oral and written communication
  • Constantly operates a computer and other office business equipment
  • Ability to remain in stationary position for required meetings/work
  • Ability to move to other work locations
  • Visual acuity requires preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities
  • Hearing is required to perceive information at normal spoken word levels, and to receive detailed information through oral communications
  • Work requires preparing and analyzing written or computer data, operating standard office equipment, and use of advanced technology
  • Work occasionally requires exposure to outdoor weather conditions
  • Work is generally in a moderately noisy location (e.g., business office, light traffic)
  • Requires the ability to deal with people beyond giving and receiving instructions
  • Must be adaptable to performing under mild to high levels of stress


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About Charlotte-Mecklenburg Schools

Charlotte-Mecklenburg Schools (CMS) is a public school system in Charlotte, North Carolina. It is the second-largest school district in North Carolina and the 17th largest in the United States. CMS serves over 147,000 students in grades Pre-K through 12 and employs over 19,000 people, making it one of the largest employers in the Charlotte area. The district operates 176 schools, including 89 elementary schools, 34 middle schools, 29 high schools, and 24 alternative and special schools. CMS is committed to providing all students with a high-quality education that prepares them for college, career, and life.
Learn more about Charlotte-Mecklenburg Schools
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19,000 employees
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