In this position you will develop and lead an integrated communications strategy that strengthens Right at Home's reputation, elevates brand awareness, advances thought leadership, and supports organizational growth. This role oversees public relations, media relations, executive communications, speaking opportunities, crisis and reputation management, and communications support for franchisees and Franchise Development. The role works across departments and across the System to ensure Right at Home presents a consistent, credible voice and is recognized as a leader in aging, caregiving, and home care.
- Do you love shaping a brand story that earns national headlines and builds trust in home care?
- Can you coach executives and spokespeople to show up as the confident, credible voices of the industry?
- Do you thrive on turning big business moments, from franchise growth to a crisis, into clear, consistent messaging that people remember?
If you answered YES to the questions above... keep reading and apply today! Primary Responsibilities:- Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity, and Approachable feedback, goal, and ongoing employee development
- Develop and execute a national public relations strategy supporting Right at Home's business and brand objectives, including proactive programs that advance national visibility and local franchise opportunities
- Build relationships with national, regional, trade, health care, and local media, and secure earned coverage across print, broadcast, digital, and podcast channels
- Manage media inquiries, interview requests, press releases, and media materials
- Lead reputation management and crisis communications when issues arise
- Develop and manage messaging and communication plans for major business priorities, partnerships, programs, and announcements, ensuring consistency with Right at Home's vision, values, brand voice, and strategic direction
- Advise the Chief Marketing Officer and Executive Leadership on communications opportunities, risks, and positioning
- Partners with departments across the organization to coordinate clear, consistent communications for key audiences
- Position Right at Home executives and subject-matter experts as trusted industry voices by securing media interviews, speaking engagements, podcasts, webinars, panels, and contributed articles
- Develop executive talking points, briefing materials, speeches, bylines, and presentation narratives, and prepare and coach spokespeople for media interviews and public engagements
- Build relationships with industry associations, advocacy organizations, health care stakeholders, and other influential audiences
- Evaluate conference, partnership, sponsorship, award, and recognition opportunities that strengthen visibility and credibility in conjunction with the Director of Meeting and Events
- Coordinate speaker submissions and represent Right at Home at selected conferences, industry events, and public engagements
- Provide PR programs, tools, and guidance that help franchise owners build appropriate local visibility.
- Partner with Franchise Development on communications supporting franchisee recruitment, growth markets, webinars, and prospect engagement
- Identify stories and proof points that demonstrate Right at Home's differentiation and impact
- Establish KPIs and report on media coverage, reach, share of voice, thought leadership, speaking opportunities, and communications performance, using insights to continuously improve programs
- Manage PR budgets, vendors, and other external resources where applicable
- Perform special projects and other duties as assigned
Successful candidates will have:- Bachelor's degree in public relations, communications, journalism, marketing, or a related field, or equivalent
- directly related experience
- 8+ years of progressive experience in public relations, corporate communications, strategic communications, journalism, or a related field
- Experience leading communications programs and working directly with senior executives
- National media relations and thought leadership experience strongly preferred
- Exceptional written, verbal, presentation, and storytelling skills
- Demonstrated success building media relationships and securing earned coverage
- Strong strategic judgment and the ability to counsel senior leaders on sensitive or high-visibility matters
- Experience with executive communications, thought leadership, reputation management, and crisis communications
- Ability to work collaboratively across departments and manage multiple priorities and deadlines
- Strong planning, project management, measurement, and budgeting skills
- Knowledge of home care, health care, aging care services, franchising or a multi-location organization is preferred
INDCORP
