This Role Is Not About Publishing Content or Fixing Tags. It's about owning revenue, retention, and the standard of excellence for SEO and AI Search at Powered by Search.
If you're a senior SEO leader who wants full accountability for growth, client outcomes, and team performance, this role is designed for you.
The OpportunityAs Director of SEO, you will own the vision, performance, and revenue impact of the SEO department, spanning traditional organic search and AI search visibility.
This is a true P&L-owning senior leadership role. You are accountable for:
- Protecting and improving net revenue retention (NRR)
- Growing revenue within the existing SEO client base
- Ensuring our SEO service is best-in-class, scalable, and defensible as search shifts toward AI-driven discovery
- Building, coaching, and holding accountable a team of senior SEO experts
You'll manage 4-6 direct reports, work directly with executive stakeholders internally, and serve as a trusted advisor to senior client leaders.
Core ResponsibilitiesReporting to the VP, Operations, you will be responsible and accountable for:
Net Revenue Retention & Revenue Growth- Proactively identify churn risk and lead corrective action
- Own expansion strategy across the SEO client portfolio
- Identify, forecast, and influence revenue growth opportunities within existing accounts
- Ensure SEO directly contributes to client renewals and expansions
Department Vision & Service Excellence- Define and own the long-term vision for SEO and AI Search at Powered by Search
- Translate that vision into clear quarterly priorities, KPIs, and execution plans
- Ensure service design, delivery quality, and outcomes meet our highest standards
- Continuously evolve our SEO offerings (technical SEO, content strategy, authority building, and AI search / LLM visibility) to stay competitive and relevant for B2B SaaS clients
Client Leadership & Advisory- Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders
- Act as a strategic advisor, not just a channel expert
- Clearly communicate SEO performance in the context of pipeline, revenue, and business impact, not just rankings and traffic
- Step in when accounts need senior-level leadership or course correction
Team Leadership & Talent Development- Hire, develop, and retain top-tier SEO leaders
- Coach high performers toward greater scope and impact
- Decisively manage underperformance, coaching up or coaching out as needed
- Create clear career paths, expectations, and accountability across the department
- Protect high-value clients through smart capacity planning and resourcing
Operational Rigor & Accountability- Own departmental P&L forecasting, capacity planning, and prioritization
- Establish quality control and performance standards across all accounts, including content and technical deliverables
- Ensure consistent execution while enabling experimentation and innovation, especially in AI search
- Use data to guide decisions, investments, and trade-offs
What Success Looks Like (12 Months In)- SEO NRR is strong, predictable, and improving
- Expansion revenue from existing SEO clients is increasing quarter-over-quarter
- Clients view SEO as a core pipeline driver, not a long-term cost center
- Your team operates autonomously with high accountability
- Underperformance is addressed quickly; excellence is the norm
- The SEO department has a clear POV on organic and AI search, and a market reputation to match
You're Our Ideal Candidate If You:- Think in terms of revenue, retention, and business outcomes, not just rankings and traffic
- Have directly owned successful expansion and renewal outcomes
- Are comfortable making hard people decisions in service of excellence
- Can balance strategic vision with operational execution
- Earn trust quickly with executive clients and team members
- Hold yourself and others to an exceptionally high bar
Required Experience- 7+ years of SEO experience, including 3+ years in B2B SaaS
- 5+ years leading teams, including senior-level managers or leads
- Proven experience leading SEO programs for complex, high-growth websites (large content libraries, multiple products or markets)
- Demonstrated success driving expansion revenue and retention
- Deep expertise in technical SEO, content strategy, and authority / link building; strong working knowledge of AI search visibility (Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery)
- Strong understanding of pipeline, attribution, and revenue reporting (GA4, Google Search Console, and CRM data)
- Experience partnering with Sales, RevOps, Content, and Marketing leadership
- Comfort operating in a fully remote, globally distributed environment
Benefits & Compensation- Competitive base salary + quarterly performance bonuses
- 5 weeks paid time off
- Flexible remote work (4-hour overlap with Americas time zones)
- Comprehensive health benefits for Canadian residents
- Regular in-person team meetups and annual retreat
- Weekly 1:1 coaching and professional development
- Work directly with clients (no account managers)
Your Growth TrajectoryAt Powered by Search, one year of growth equals 3-4 years elsewhere. You'll have direct client access, strategic autonomy, and the support of world-class SaaS marketing experts.
Ready to level up your impact in B2B SEO? Join the team that's transforming how B2B SaaS companies win organic and AI search.
