Full Job Description
Job Summary/Description:
WBRC 6 News is hiring a competitive, high-accountability Director of Sales to lead our sales organization across television and digital platforms. This is a high-impact leadership role for someone who owns results, brings bold ideas, develops talent, and knows how to win in-market. At WBRC, we operate with a digital-first approach; therefore, our next leader must fully embrace the full-service digital agency capabilities our clients rely on for comprehensive and transformational results.
Duties/Responsibilities include, but are not limited to:
What you bring:
• Total ownership of the sales department revenue, culture, execution, and team development
• A competitive mindset: tests, takes smart risks, and pushes for growth
• Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
• A true team builder who recruits, coaches, and grows talent
• Exceptional communication up/down/across the organization; clear expectations and follow-through
• Experience driving results in television and/or digital advertising
Key responsibilities:
• Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
• Create and maintain a high-performance sales culture with clear standards and accountability
• Develop Birmingham market expertise and turn it into winning revenue initiatives
• Understand and manage political sales
• Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
• Build and achieve budgets; provide accurate, timely forecasts
• Strengthen relationships with key clients, agencies, and community partners
• Join the team on face-to-face sales calls weekly
• Coach and develop Media Executives and Sales Managers; recruit and onboard new talent
• Use audience measurement tools to deliver insights and effective client solutions
• Partner across departments to hit company and client goals
Qualifications/Requirements:
• Proven leadership track record driving broadcast and/or digital ad sales growth
• Strong negotiator and closer; builds long-term relationships and repeat business
• Highly organized with attention to detail and strong follow-through
• Experience with WideOrbit, Matrix, and Microsoft Office preferred
• College degree or equivalent experience (5+ years in sales leadership) needed
• Must meet Gray driving requirements and have a valid driver's license
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KSLA-TV/Gray Media is a drug-free company
