Safe Fleet

Director of Sales, Truck and Trailer

Safe Fleet • $120K — $150K *
Belton, MO 64012In-Person
Manufacturing & Automotive
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, Marketing, or related field.
  • 7-15+ years of progressive sales experience with 5+ years in sales leadership.
  • Proven record of developing high-performing sales teams and achieving sustained revenue growth.
  • Strong skills in strategic planning, negotiation, and executive-level presentations.
  • Experience in managing OEM accounts and driving relationships in this sector.
  • Extensive Fleet Sales and regional distribution experience focused on revenue growth.
  • Advanced knowledge of Salesforce CRM and sales analytics.

Responsibilities

  • Develop and execute strategic sales plans to boost revenue and market share.
  • Lead, coach, and develop sales managers and representatives for optimal performance.
  • Establish sales goals, forecasts, and key performance metrics.
  • Build and maintain executive relationships with customers and strategic partners.
  • Engage in business development and target new account acquisition.
  • Analyze market trends to inform growth strategies and assessments.
  • Collaborate with various departments to deliver customer-focused solutions.

Benefits

  • Comprehensive health insurance options.
  • 401(k) retirement plan with company match.
  • Generous paid time off policy.
  • Professional development and training opportunities.
  • Travel opportunities across North America and Canada.
Full Job Description
Description

The Director of Sales is responsible for developing and executing strategic sales initiatives that drive revenue growth, expand market share, and strengthen customer relationships. This leader develops high-performing sales teams, focused on organic growth while partnering cross-functionally to achieve business objectives for ROM and Randall Mfg. Truck and Trailer, a Clarience Technologies Brands.

Requirements

Key Responsibilities

  • Develop and execute strategic sales plans to achieve revenue, profitability, and market share objectives.
  • Lead, coach, and develop regional sales managers and sales representatives to maximize performance.
  • Establish sales goals, forecasts, territory plans, and key performance metrics.
  • Develop and maintain executive-level relationships with key customers, distributors, and strategic partners.
  • Personal involvement with business development and conquest account capture.
  • Identify new business opportunities and lead strategic business development initiatives.
  • Analyze market trends, competitive activity, and customer insights to drive growth strategies.
  • Collaborate with Marketing, Operations, Finance, Product Management, and Customer Service to deliver customer-focused solutions.
  • Utilize Salesforce CRM to manage customer accounts, sales pipeline, forecasting, opportunity tracking, account planning, customer engagement activities, and performance reporting. Ensure CRM data integrity, drive user adoption, and leverage analytics to improve sales effectiveness and forecast accuracy.
  • Develop and maintain revenue forecasting, participate in SIOP process to support improved operational metrics to yield high customer satisfaction.
  • Prepare and present executive-level business reviews, sales forecasts, and performance updates to senior leadership.
  • Manage sales budgets, pricing strategies, and resource allocation.
  • Foster a culture of accountability, continuous improvement, and customer excellence.

Qualifications

  • Bachelor's degree in business, Marketing, or related field.
  • 7-15+ years of progressive sales experience with 5+ years in sales leadership.
  • Demonstrated success leading high-performing sales organizations and delivering sustained revenue growth.
  • Strong strategic planning, negotiation, and executive presentation skills.
  • OEM account management experience, and capable of driving OEM relationships, initiatives, and product training.
  • Strong Fleet Sales experience, along with regional distribution experience and driving revenue growth
  • Advanced proficiency with the Salesforce CRM platforms.
  • Experience with forecasting, pipeline management, and sales analytics.


Travel

  • Ability to travel up to 75%, including customer visits, industry events, sales meetings, and support of strategic business initiatives across North America and Canada.


About Safe Fleet

Safe Fleet is a leading global provider of safety solutions for fleet vehicles. The company designs, manufactures, and sells a wide range of products that help improve the safety and efficiency of commercial and emergency vehicles. Safe Fleet's products include lighting and electronics, mirrors and vision systems, seating and restraint systems, and more. The company serves a variety of industries, including transportation, construction, waste management, and public safety. Safe Fleet is committed to innovation and sustainability, and is dedicated to helping its customers operate safer, smarter, and more efficiently.
Learn more about Safe Fleet
Size
1,600 employees
Industry
Manufacturing & Automotive
Net Income
$20 million
Founded
2013
5 Year Trend
+5%
Revenue
$500 million
NASDAQ
SFET
* Ladders Estimates

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