The Director of Sales is a proactive, hands-on sales leader responsible for driving group, corporate, and social business to Trailborn Surf & Sound. This is an on-property position that reports directly to the General Manage
r and is responsible for leading the property's sales strategy, building lasting client and partner relationships, and delivering revenue results that support the hotel's budget and the Trailborn brand. This is a bonus-eligible position.
ESSENTIAL
FUNCTIONS
Property Sales Performance- Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution. Delivering great results against budget, forecast, and annual production targets.
- Develop and execute the annual sales plan, including target markets, account priorities, and quarterly action steps.
- Support the budget and forecast process with account-level insights, market trends, and demand outlook for the group segment.
Business Development & Partnerships- Prospect and solicit new business through corporate, association, SMERF, wedding, and meeting planner channels, with a focus on retreats and experience-driven programs that suit the property.
- Build relationships with local partners, destination marketing organizations, and referral sources, and represent the property at industry events, trade shows, and client site visits as needed.
- Partner with Revenue Management and participate in RevMAX and property sales calls to align on strategy, booking windows, and demand periods.
Team Leadership & Collaboration- Lead, coach, and develop the property sales team, setting clear goals, activity expectations, and accountability.
- Work closely with Catering, Events, Front Office, and Operations to deliver a smooth transition from contract to arrival and protect the guest experience.
QUALIFICATIONS
- Demonstrated success driving commercial performance across multiple demand segments.
- Self-starter with experience in both branded and independent hotels and resorts
- Resort, lifestyle, or Marriott experience preferred
- 5+ years of hotel sales experience, including experience leading or mentoring a sales team
- Proven record of meeting group revenue goals
- Analytical and personable by nature, comfortable with contracts, forecasts, and production reports
- Strong written and verbal communication skills and working knowledge of sales and CRM systems
- Bachelor's degree in hospitality, business, or a related field preferred, or equivalent experience
ABOUT OUR
BENEFITS
Company Benefits and PerksFull TimePart TimeSeasonalMedical (with company contribution)
Eligible
Dental (with company contribution)
Eligible
Vision (with company contribution)
Eligible
Paid Time OffEligible
401(k) (with company match)
Eligible
Eligible
Sick TimeEligible
Eligible
Employee Dining DiscountsEligible
Eligible
Eligible
Employee Marketplace DiscountsEligible
Eligible
Eligible
SCHEDULE
Hospitality demands a flexible schedule that may require extended hours as the business requires coverage including seasonality- on any day at any hour, including evenings, weekends, and holidays.
PAY RATE
$115,000-125,000
JOB STATUS
Regular Full Time
FLSA
Exempt
The specific statements shown in each section of this Job Description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. The job's responsibilities/tasks may be modified and/or expanded over time without prior notice. The Company will try to give as much notice as practical when changes are made.
