Job PurposeThe Director of Sales is responsible for building relationships with guests, corporate partners, and community organizations to drive event revenue and showcase Puttery as a premier entertainment destination. This role leads all sales efforts, including prospecting, booking, and coordinating events, while ensuring that every experience aligns with brand standards and guest expectations.
To be successful, the Director of Sales must have a strong understanding of venue operations and guest flow from arrival to gaming, dining, and service. This role requires active collaboration with every department to ensure events are executed seamlessly and exceed client expectations.
The Director of Sales also partners closely with operations on event setup, logistics, communication, and post-event review. A clear understanding of pricing strategy, forecasting, and budget management is essential to achieving revenue goals.
Responsibilities- Prospect, develop, and close event business through networking, community engagement, and proactive outreach
- Negotiate client contracts, manage deposits, and oversee payment processes
- Collaborate with Operations and Culinary teams to execute events in line with guest expectations and brand standards
- Prepare and analyze weekly, monthly, and quarterly sales reports
- Maximize revenue through strategic upselling and cross-departmental coordination
- Identify and pursue corporate and social sales opportunities within assigned markets
- Lead by example to foster a culture of hospitality, performance, and teamwork
- Mentor and train team members on sales techniques and service excellence
- Maintain accurate records, handle administrative tasks (timekeeping, payroll, inventory) as needed
- Support community partnerships, marketing activations, and outreach programs to strengthen local brand presence
- Ensure compliance with health, safety, and food and beverage standards during event preparation and execution
- Perform additional duties as assigned by the General Manager
Qualifications- 3-5 years of experience in event or hospitality sales, ideally within a high-volume entertainment, leisure, or restaurant concept
- Strong knowledge of local markets, sales trends, and industry best practices
- Excellent interpersonal, organizational, and communication skills
- Proven ability to negotiate contracts and manage client relationships
- Experience supervising projects and coordinating cross-functional teams
- Skilled in Microsoft Office and sales management systems (CRM, POS, or event management tools)
- Strong analytical and problem-solving skills with attention to detail
- Ability to work extended hours, including evenings, weekends, and holidays, based on business needs
- A proactive, self-directed professional with a hospitality-first mindset
- Bachelor's degree in Business, Hospitality, Marketing, or a related field preferred
Working Conditions- Fast-paced, guest-facing environment that requires constant interaction and multitasking
- Extended periods of standing, walking, and moving throughout the venue, including stairs
- Exposure to varying temperatures and noise levels during indoor and outdoor events
- Regular evening, weekend, and holiday hours to support business and event schedules
- Must be able to lift up to 25 pounds occasionally, such as event materials or promotional displays
- Occasional travel may be required for sales calls, networking events, or venue support
Perks & Benefits- Competitive base salary plus commission and performance-based incentives
- Senior leadership role within a growing, multi-location entertainment brand
- Authority to shape sales strategy, team structure, and market approach
- Access to venue spaces for client engagement and relationship-building
- Employee discounts and venue perks (food, beverage, and experiences)
- Medical, dental, and vision benefits, plus paid time off and holidays (where applicable)
Pay Range: $70,000 - $75,000 per hour
